AB Tasty and VWO Merge to Enhance User Experience Optimization Tools

AB Tasty and VWO Merge: Transforming User Experience Optimization

In an exciting development for digital business solutions, Gaprise Inc., a SaaS trading company based in Tokyo, Japan, has announced that its partners AB Tasty and Wingify (the company behind the Visual Website Optimizer, or VWO) have agreed to merge. This strategic alliance is not purely about scaling business but reflects a deep cultural and visionary alignment between the two firms, likening the partnership to a reunion of “twins separated at birth.”

Overview of the Merger

As a result of this merger, a new powerhouse platform emerges with a revenue scale exceeding $100 million and a customer base of more than 4,000 companies. In a world driven by analytics and user-centric design, the integration of AB Tasty’s capabilities with VWO promises a significant upgrade in user experience through AI-led experimentation, real-time personalization, and comprehensive customer insight analysis. Together, they aspire to become a true global leader in the user experience optimization market.

Both companies have officially released statements affirming their commitment to maintain existing contracts, pricing, support structures, and service quality levels (SLA) throughout the transition. For current users, it means business as usual; the tools you rely on will remain available without disruption, upholding the confidence clients have built in the platform.

Short-Term and Long-Term Impacts

In the short term, existing processes will remain unchanged, providing peace of mind to current users. However, this merger isn't just about short-term adjustments. The long-term vision focuses on enhancing investments in AI-driven experimentation, personalization, and optimization strategies. Users can anticipate a future where the functionalities of both platforms converge, resulting in a seamless workflow for marketers in Japan and beyond.

VWO is known for its analytical prowess, enabling marketers to understand the 'why' behind user actions, while AB Tasty excels in determining 'how' improvements can be implemented through AI-driven testing. The merging of these capabilities into a single platform will allow for swift and sophisticated UI/UX optimization, stretching across a global landscape. This union is particularly pivotal as it merges research and development resources, thus accelerating innovations such as AI-generated test patterns and automated optimizations.

Future Information and Market Position

Gaprise has been an active partner of both tools within the Japanese market, providing insider perspective and extensive knowledge about their architectures and strengths. With solid foundations built on these technologies, Gaprise is uniquely positioned to disseminate this merger's synergies and updates to the Japanese audience promptly and accurately. Currently, Gaprise is the only entity in Japan with the expertise to support these tools comprehensively, a uniqueness we plan to leverage during the merger process.

Details regarding the integration roadmap and any technical specifications will be released sequentially. We are committed to keeping an open line of communication, in close coordination with both companies, and will be sharing information transparently through channels such as MarTechLab.

You can access the article related to this merger at MarTechLab for a comprehensive view of the entire scope from our perspective.

About Gaprise Inc.

According to Gartner Japan, Japan's enterprise IT total expenditure was projected to increase by 4.7% in 2023 compared to 2022, reaching around ¥28.5 trillion (approximately $264 billion). The SaaS market alone was valued at ¥1.1 trillion, making up less than 4% of the total spend but with significant growth potential.

In the increasingly competitive SaaS landscape, Gaprise has been dedicated to identifying and introducing innovative technologies worldwide since 2012. Our cornerstone partnerships with internationally listed companies like Monday.com and Riskified, alongside partnerships with rapidly growing ventures like Contentsquare and Yotpo, establish our unique market presence.

Further addressing client needs, Gaprise stands out as the only company domestically to offer the three officially recommended A/B testing tools following Google's optimization service termination in 2023. We're set to initiate services catering to site speed improvement tools from February 2024.

By continually integrating advanced technology and consulting operations, we address our clients' challenges, enhancing business growth strategies across a broad spectrum including market analysis, online outreach aimed at recognition and acquisition, user experience optimization, content management, project management, and AI technology implementation.

Company Name: Gaprise Inc.
Established: January 27, 2005
CEO: Ryoji Kai
Capital: ¥20 million
Location: 11F KANDA SQUARE WeWork, 2-2-1 Kanda Nishikicho, Chiyoda Ward, Tokyo
Corporate Website: https://www.gaprise.com/
Note: All mentioned company names and product/service names are trademarks or registered trademarks of their respective companies.