#Japan #Gen Z #Tokyo #Communication #Jiffcy

Understanding Gen Z's Confession Trends

Valentine's Day marks a significant period for students, dubbed the "confession season", occurring from February to April. As part of this seasonal wave, Jiffcy, a communication-focused company based in Shinjuku, Tokyo, conducted an insightful survey examining the confession trends of Generation Z. The firm is dedicated to addressing communication challenges through its emotional text-calling app, Jiffcy, which appeals to a broad audience range.

The Context Behind the Survey

Generation Z, often termed as the social media natives, has grown up proficiently navigating various social tools. This generation is characterized by high information sensitivity and digital literacy, adopting a more nuanced and considerate approach in their interpersonal communications. To illustrate, a study conducted by SHIBUYA109 lab in August 2025 revealed that 33.7% of females, aged between 15-24, are acutely aware of avoiding content that might be uncomfortable for others when posting on social media.

Jiffcy, recognizing the unique communication styles of Gen Z, focused its survey on the methods they employ for confessions and their general perceptions around this socially significant act. Targeting 165 members of Gen Z, the survey delved into their confession practices, providing a clearer picture of their emotional and social landscapes.

Key Findings of the Survey

The survey yielded several remarkable insights:

• - Valentine's Day Chocolate Exchange: Approximately 90% of Gen Z participants reported having received chocolates on Valentine’s Day. Furthermore, nearly all respondents (95.8%) admitted to giving chocolates as well. This tradition not only encapsulates standard custom but also includes variations like giving chocolates to friends and family, indicating a broad acceptance of the practice among young people.
• - Preferred Confession Methods: When asked about their preferred method for confessing feelings, 81.2% opted for face-to-face interactions, while 24.6% preferred Jiffcy and 15.9% leaned towards telephone conversations. This reveals a notable preference for communication methods that allow for richer exchanges, as opposed to more text-limited platforms like LINE or Instagram.
• - Jiffcy's Popularity: Approximately 18.8% of respondents indicated they knew someone who had confessed using Jiffcy. The platform has demonstrated a promising success rate, with 80% of users reporting positive outcomes when utilizing it for confessions.
• - Reasons for Choosing Jiffcy: Among those who used Jiffcy, the primary reason cited was the closeness of their relationship, with 80.1% affirming this. Additionally, 56.7% noted that Jiffcy made it easier to communicate what they wanted to express, highlighting its effectiveness in fostering intimate conversations.

Analyzing the Results

As Jiffcy’s CEO, Narushige Nishimura, commented, the survey reveals a continued strong cultural footprint of Valentine’s traditions despite the evolution of communication methods among Gen Z. An intriguing finding was that a significant majority of respondents still preferred in-person confessions, suggesting that while they are equipped with efficient digital tools, they also value traditional forms of communication for certain contexts.

The impressive 80% success rate of confessions via Jiffcy indicates its effectiveness as a tool that enables comfortable and intimate exchanges—essentially blending traditional and modern communication modalities.

Conclusion: Future Directions for Communication

As Jiffcy continues to uncover and nurture the art of communication, the insights gleaned from this survey serve as a foundation for developing services that cater to the emotional and social requirements of younger generations. By striving to enhance tools that facilitate heartfelt exchanges, Jiffcy aims to maintain its mission of unlocking the potential of communication for all.

Survey Overview

• - Target Group: Generation Z (15-29 years old)
• - Period: February 11 - February 13, 2026
• - Method: Online survey
• - Sample Size: 165 responses

Overall, this insightful exploration into Gen Z's confession practices reveals much about their values, preferences, and the tools they choose to navigate their social interactions, especially during the culturally meaningful Valentine’s season.