#United States #Consumer Protection #Olympia #Gift Card Fraud #Nick Brown

AGs Collaborate to Safeguard Consumers from Gift Card Scams

In a united front against a growing wave of gift card fraud, the Honorable Nick Brown, Attorney General of Washington, has joined forces with Attorneys General from 13 other states. This initiative serves as a public service announcement (PSA) campaign funded by the Gift Card Fraud Prevention Alliance, aiming to educate consumers about the rising threats posed by gift card scammers, especially during the holiday season when gift card usage peaks.

The PSA campaign launched on December 26, 2025, and will continue until January 31, 2026. It focuses on delivering a clear and consistent message from Attorneys General across states, assuring the public that while gift cards are generally safe to use, vigilance is essential to prevent falling victim to scams. As many Americans unwrap their holiday gifts, they become prime targets for fraudsters employing various deceptive tactics.

Gift card scam techniques often involve fraudsters impersonating legitimate organizations or individuals, pressuring victims to buy gift cards and reveal the card codes. Such malicious schemes can result in substantial financial loss and distress for victims, undermining the joy of the holiday spirit.

Attorney General Nick Brown emphasized, "Gift cards are a holiday favorite and safe to buy, but organized retail crime groups are out there committing gift card fraud. It's essential for consumers to take a few preventative steps. Remember to inspect packaging for seals, check balances only at authorized retailer websites, and never use gift cards to pay for debts or fees. If you suspect fraud, report it to my office promptly."

The collaborative nature of this campaign is crucial. As Lisa LaBruno, Executive Director of the RILA Communities Foundation, pointed out, "By joining forces with AGs, we are sending a powerful message to criminals and providing consumers with the necessary tools to protect themselves and their families. It truly takes a village to combat fraud."

Consumers are encouraged to recognize the indicators of gift card scams. It's important to note that government agencies and reputable companies will never demand payment through gift cards. Requests that trigger feelings of urgency or secrecy are significant warning signs. If you or someone you know has become a victim of gift card fraud, reporting the incident to your state Attorney General's Office is vital. Each report not only brings awareness to the issue but also helps law enforcement track criminal activity and build cases against those operating fraudulent schemes.

Participating Attorneys General include:

• - Tim Griffin from Arkansas
• - Russell Coleman from Kentucky
• - Kathy Jennings from Delaware
• - Dana Nessel from Michigan
• - Brian L. Schwalb from the District of Columbia
• - Aaron Ford from Nevada
• - Chris Carr from Georgia
• - Dan Rayfield from Oregon
• - Kwame Raoul from Illinois
• - Dave Sunday from Pennsylvania
• - Brenna Bird from Iowa
• - Marty Jackley from South Dakota
• - Kris Kobach from Kansas
• - Nick Brown from Washington

For additional information about the PSA campaign or resources on safeguarding against gift card fraud, the public can visit the Gift Card Fraud Prevention Alliance website or their respective state Attorney General's official page. The Gift Card Fraud Prevention Alliance was established in 2024 and operates under the Retail Industry Leaders Association (RILA) Communities Foundation, a non-profit organization committed to protecting retail communities and advancing public safety and economic health.

This initiative serves as a reminder for consumers to remain cautious, especially during times when gift card activity surges. With awareness and vigilance, the public can help combat these fraud schemes effectively.