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Kagome's Unique Experiential Event Wins Parenting Award 2025

Kagome Co., Ltd., led by CEO Satoshi Yamaguchi and headquartered in Nagoya, Aichi Prefecture, has recently celebrated the success of its innovative event, 'The Mysterious Field and Tomato Tree'. This experiential initiative, designed to teach children the joy of growing vegetables, has been awarded the prestigious 'Parenting Award 2025', highlighting its impactful approach to modern parenting trends. The award ceremony takes place on November 26, 2025, marking a significant recognition in the child-rearing community.

Celebrating Innovative Childcare Trends

The Parenting Award serves to recognize trending topics related to child-rearing, focusing on people, products, services, and activities that resonate with parents and caregivers. The editorial teams from various parenting-focused media outlets evaluate entries based on their contribution to creating a more enjoyable and confident parenting environment. By appreciating outstanding initiatives such as Kagome's event, the awards aim to promote further development in parenting resources and support.

Kagome's experiential event, 'The Mysterious Field and Tomato Tree', was acknowledged for its continuous efforts to support parents in nurturing children and providing educational experiences around vegetable cultivation. Launched in 2022, this event has quickly attracted interest, featuring various hands-on activities designed for both parents and their little ones to enjoy.

Experience Vegetable Growing in a Fun Way

In 2025, the event was hosted in two locations: Fukuoka (March 19-23) and Tokyo (April 25-May 4). During this event, families can participate in a myriad of activities such as receiving tomato seedlings, engaging in mystery-solving workshops, and enjoying hands-on harvesting experiences. Each year, the event successfully yields over 4,000 tomatoes, reinforcing its popularity among participants.

The initiative focuses not only on providing fun but also on cultivating a deeper understanding and appreciation for agriculture and natural environments. The various activities help children to nurture their curiosity and gratitude toward nature, establishing a strong bond between them and the vegetables they grow.

Hands-On Tomato Harvesting Experience

A standout feature of the event is the free tomato harvesting experience. Participants can interact with 'The Tomato Tree', a unique creation nurtured through innovative aquaponics technology developed by Kyowa Company. This tree, rich with sunlight and nutrients, produces an abundance of vibrant tomatoes, including smaller cherry tomatoes and larger varieties, available for participants to pick and take home. Participants receive guidance from staff, making the harvesting process accessible and enjoyable for children of all ages.

This captivating setting, surrounded by a canopy of tomatoes, has become a popular photo spot, encouraging families to capture their joyful moments together.

Promoting Agricultural Education

Kagome is committed to advancing its philosophy of “education through planting” in various aspects of everyday life. Through vegetable cultivation activities, families are encouraged to learn and engage with nature's offerings, fostering a holistic appreciation for the environment. The hands-on aspect of growing and harvesting vegetables not only enriches knowledge but also stimulates curiosity about food and where it comes from.

By creating and participating in such experiences, children learn vital values about caring for nature and understanding the relationship between what they grow and the food they consume. This event embodies the core principles of 'planting education', underlining the concepts of 'sowing, nurturing, harvesting, and consuming' as integral parts of the agricultural experience.

Through 'The Mysterious Field and Tomato Tree', Kagome aims to encourage a greater appreciation for diversity in agriculture while nurturing curiosity and gratitude in the next generation. By continuing to host this engaging event, they aspire to foster a deeper understanding of the roles each element plays in sustaining our ecosystem.

For more information about Kagome's initiatives, visit their website: Kagome's Vegetable Life Farm.