Wag'n Tails Announces Leadership Change With New CEO Taking the Helm

Wag’n Tails Leadership Transition: A New Era Begins



Wag’n Tails, a leading provider of mobile pet care solutions, has officially announced a significant change in its executive leadership. After serving as the Chief Executive Officer since 1999 and playing a pivotal role in the evolution of the mobile pet grooming industry, Dennis Gnetz is set to retire. His retirement will take effect on February 28, 2025, yet he will remain active in the company as a member of the Board of Directors while occasionally representing Wag’n Tails at industry events, including the renowned Groom Expo and SuperZoo.

Effective the day after Gnetz's retirement, Josh White, the current Chief Growth Officer, will assume the role of CEO. White’s leadership is expected to usher in a new phase of innovation, growth, and continuation of the company’s mission to support pet care professionals.

In a statement, Josh White expressed his gratitude and excitement about stepping into this role: "I am honored to follow in Dennis's footsteps and lead Wag'n Tails into the next phase of innovation and growth. We will continue to build on the legacy of quality, customer service, and industry leadership that has defined the company for decades.” This is a testament to Gnetz’s remarkable influence on the company and the industry as a whole.

Dennis Gnetz has been a crucial architect of Wag’n Tails' success, overseeing substantial advancements, including the expansion of mobile grooming vehicles and the establishment of production facilities dedicated to delivering high-quality service. Reflecting on his journey, Gnetz shared, "It has been a privilege to shape an industry and to see Wag’n Tails grow from a single grooming salon to a national leader. I am excited to support Josh and the team as they continue our mission to empower mobile pet care professionals."

Founded in 1971, Wag’n Tails started as a conventional dog grooming salon. Over the decades, it has established itself as a vanguard in the industry, renowned for its commitment to innovation and customer-centric solutions. With more than 6,000 mobile pet grooming and veterinary vehicles produced to date, Wag’n Tails has consistently set the standard for mobile pet care solutions. The company’s headquarters, located in Granger, Indiana, continues to function as a hub for creating and delivering top-notch mobile solutions to pet care professionals across the nation.

As Wag’n Tails advances into this new chapter under Josh White's leadership, the industry eagerly anticipates how the company's legacy of quality and customer service will persist and evolve. The focus will remain on innovation, ensuring that mobile pet care professionals receive the best tools and resources to succeed in their endeavors. With Gnetz's seasoned experience still guiding the company from the Board, and White’s fresh vision, Wag’n Tails is well-prepared for the future.


This leadership change marks a critical juncture in Wag’n Tails' trajectory, promising further growth and a steadfast dedication to the mobile pet care market. For more information about Wag’n Tails and its work in the industry, follow them on their official channels or attend the upcoming industry events where Gnetz and White will be appearing together to discuss new opportunities for pet care professionals.

Topics Consumer Products & Retail)

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