#Japan #Tokyo #TWICE #Mina #Fendi

FENDI's Exclusive Pop-Up Experience at Isetan Shinjuku

FENDI, the luxurious Italian brand renowned for its elegant designs, is hosting a remarkable pop-up store at Isetan Shinjuku from September 2 to September 8, 2026. Located on the first floor at The Stage, this event showcases the Autumn/Winter 2026-27 collection crafted by Chief Creative Officer Maria Grazia Chiuri. The lauded collection reflects a philosophy centered on confidence and personal expression, perfect for those seeking modern and practical wardrobe pieces.

The pop-up's design evokes the beauty of Rome, FENDI's birthplace. Slightly reminiscent of a Roman sunset, the setting features vibrant FENDI yellow alongside terracotta marble wall patterns. At the center, bold typography inspired by Roman ruins encapsulates the enchanting world of the new collection.

On the opening day, FENDI's Japan Brand Ambassador and global sensation MINA, from the popular groups TWICE and MISAMO, graced the event with her presence. She made a stunning entrance adorned in an elegant off-shoulder dress made entirely of lace, while showcasing a special edition of FENDI’s latest signature bag, the FENDI Magic. This exclusive bag comes with a personalized initial embroidery service available only at the event.

The FENDI Magic bag is a beautiful blend of structure, lightness, functionality, and chic design. Its square silhouette is complemented by a distinctive tubular handle. The centerpiece is adorned with the freshly introduced FENDI logo featuring the FENDI Cuneo detail on its sides. Notably, Mina carried the Japan-exclusive beige color of this bag, which can also be customized with initials—maximum three characters along with three dots, such as M.G.C.

Additionally, the pop-up introduces the reimagined My Peekaboo, a new take on FENDI's iconic Peekaboo bag. With its soft, rounded form, it maintains the iconic design's ability to reveal the bag's interior. Customers purchasing the My Peekaboo have the chance to take advantage of the initial hot stamping service, allowing for further customization—this service will roll out at select stores in early September.

Personalized Bag Services

The pop-up offers an array of personalized services for customers:

• - FENDI Magic: Event-exclusive initial embroidery service for every purchase.
• - My Peekaboo: Early access to initial hot stamping service available in the interior of the bag.

Important Event Details

• - Dates: September 2 (Wed) – September 8 (Tue), 2026
• - Note: The Isetan Shinjuku Main Building will be closed on September 4.
• - Location: The Stage, 1F, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Tokyo 160-0022
• - Operating Hours: 10:00 AM – 8:00 PM

Join us at the FENDI pop-up store to experience luxury, creativity, and fashion like never before in the heart of Tokyo!