Dream Vision's Exciting Collaboration with Sanrio Characters Set to Launch in September 2026

Dream Vision's Upcoming Sanrio Character Collaboration

Dream Vision Co., Ltd., a company based in Ikeda City, Osaka, is set to launch a new collection featuring popular Sanrio characters. The unique collaboration will go live on September 11, 2026, at 12 PM (JST) on the official Dream Vision e-commerce site as well as on platforms like ZOZOTOWN and Rakuten.

The Concept Behind the Collaboration

The line, named "DearMyLove," aims at empowering customers to embrace their whimsical side through fashion. It combines romantic aesthetics reminiscent of fairy tale princesses, featuring elements such as ribbons, frills, and hearts in its designs. The latest collaboration expands upon a previous partnership with the character Kurumi, bringing together four iconic Sanrio characters: Hello Kitty, My Melody, Kurumi, and Cinnamoroll. The new collection blends these beloved personalities with Dream Vision's signature styles.

The Collection Theme

Titled “Sanrio Idol Mode,” this collection aims to bring forth a fresh look that not only reflects the theme of idols but also celebrates the essence of each character. By incorporating color schemes and motifs inspired by those characters and blending them with DreamMyLove's classic details like ribbons and hearts, the collection will allow wearers to transform into their favorite idols.

The collection’s promotional visuals spotlight the female idol group named “Karen Ivory,” selected from over 3,167 applicants for the audition in collaboration with Japan’s massive idol fest, the TOKYO IDOL FESTIVAL 2021. This connection to the idol world adds an engaging layer to the fashion experience being offered.

Key Products from the Collaboration

The collection will include several standout pieces:

1. Idol-Style One-Piece Dress
- Price: ¥11,990 (tax included)
Inspired by Hello Kitty, this vibrant one-piece features a hood embellished with ribbons and frills, making it the perfect centerpiece for any outfit.

2. Sailor T-Shirt Dress
- Price: ¥7,990 (tax included)
With ears on the hood, sailor collar, and heart motifs, this casual T-shirt dress captures the spirit of My Melody in a fun, playful style.

3. Tiered Mini Skirt
- Price: ¥7,990 (tax included)
Featuring voluminous tiered ruffles, this skirt draws from Kurumi’s thematic elements and pairs well with tops to create an idol-inspired look.

4. Face Heart Tote Bag
- Price: ¥5,490 (tax included)
Shaped like a heart with frills, this tote bag features Cinnamoroll’s face and checks pattern, adding a cheerful touch to any outfit.

5. Face Mesh Pouch
- Price: ¥2,990 (tax included)
A playful mesh pouch showcasing the face of Hello Kitty complete with hearts and bows, perfect for daily use and stylish in any bag.

Sales Information

- Launch Date: September 11, 2026, at 12 PM (JST)
- Sales Channels:

- Dream Vision Official E-Commerce Site
- ZOZOTOWN
- Rakuten

The collection will be sold in limited quantities, and once items are out of stock, they will not be restocked. It is essential for customers to complete their purchase promptly after adding items to their cart, as stock is not guaranteed until the order is finalized. Any changes or cancellations after order completion will not be entertained.

For the latest updates, customers can refer to Dream Vision's official e-commerce site or the official social media of DearMyLove.

Future Plans

Looking ahead, Dream Vision is committed to collaborating with popular intellectual properties (IPs) that resonate with their target audience. By leveraging each brand's unique identity through innovative products and initiatives, the company aims to enhance customer engagement and expand brand recognition with a vision for sustainable growth.

For more insights, visit Dream Vision's official site.