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Famima and Raitei Collaborate: Reinventing Cup Noodles

Famima, one of Japan's prominent convenience store chains, has reached a significant milestone with the total sales of its private label product line, Famimar, surpassing 12 million units. In line with its commitment to making its offerings more enticing under the catchphrase "your delightful experiences," Famima is set to launch two new cup noodle varieties in collaboration with the renowned ramen chain Raitei, starting February 24, 2026.

Introducing the New Flavors

The announcement brings excitement among ramen lovers and fans of Famima alike. The new product line-up includes the Raitei Shoyu Ramen and the Raitei Back Fat Rich Ramen with Extra Green Onions. Priced at ¥267 (with tax: ¥288), these cup noodles will be available across approximately 16,400 Famima stores nationwide starting from the specified date.

A Closer Look at Raitei

Originating from Yasu City, Shiga Prefecture, Raitei is a beloved ramen chain with around 240 outlets nationwide. Known for their Kyoto-style soy sauce-based chicken broth enriched with back fat, Raitei's ramen is characterized by its rich flavor and smooth texture, accompanied by firm, thin noodles. The brand's wide variety of toppings has garnered a loyal following across all age demographics, making it a staple for ramen enthusiasts.

The Raitei Shoyu Ramen gets a luxurious enhancement with a balance of soy sauce richness and cleanliness, recreating the authentic taste that customers love.

Exciting New Addition: Extra Green Onions

In the spirit of innovation, Famima introduces the highly-anticipated Raitei Back Fat Rich Ramen with Extra Green Onions. This ramen captures the flavors of Raitei's popular topping, featuring extra green onions to elevate the taste experience. The noodle dish combines a pork and soy sauce-based broth, layered with the essence of aromatic vegetables, creating an exceptional depth of flavor that is sure to leave a lasting impression.

Detailed Product Information

1. Product Name: Raitei Back Fat Shoyu Ramen
- Price: ¥267 (tax included: ¥288)
- Release Date: February 24, 2026
- Region: Nationwide
- Details: A rich soy sauce-infused broth with pork flavors, paired with firm noodles.

2. Product Name: Raitei Back Fat Rich Ramen with Extra Green Onions
- Price: ¥267 (tax included: ¥288)
- Release Date: February 24, 2026
- Region: Nationwide
- Details: Inspired by the popular green onion topping, this ramen features a rich pork and soy sauce broth enhanced with finely seasoned noodles.

Note: The images are for illustrative purposes only. The pricing displayed includes an 8% consumption tax, and it's important to verify for variations in price, release dates, and product specifications as they may differ by region. Some regions and stores may not carry these items.

Famima's Commitment to Quality

Famima operates under the guiding principle of “You and your Family Mart” and is dedicated to being a vital part of the community. The company's goal is to foster connections with customers, making them feel like family while providing essential services that go beyond just convenience.

Understanding the Famimar Brand

Offering a diversified range of over 1,000 products, the Famimar brand includes:

• - Processing Foods and Beverages: Enhancing everyday family life with nutritious and delicious options.
• - Famimar Kitchen: Supporting family dinners with wholesome meals and frozen foods.
• - Bakery and Sweets: Making delightful and easy treats available for daily indulgence.
• - Premium Line: Serving high-quality ingredients with a focus on craftsmanship, catering to discerning palates.

Emphasizing Quality and Connection

The name 'Famimar' embodies three core values: clarity in identifying that it's a Famima product, assurance of quality that represents the Famima standard, and universality in appeal, resonating with customers of all ages and genders. Their mission is to infuse the everyday lives of families with delicious, enjoyable, and reassuring products, fostering happiness across all generations.

With Famima's continuous commitment to enhancing its product line, customers can anticipate a flourishing experience with the newly released cup noodle flavors under the watchful eye of Raitei’s culinary expertise.