Experience the Richness of KEWPIE Mayonnaise at the 2026 Festival in Shibuya

A Delicious Celebration of KEWPIE Mayonnaise

As we look towards the next century, Kewpie Corporation is taking a significant step by hosting a unique gastronomical event, the KEWPIE MAYO FES 2026, in Shibuya, Tokyo. This exciting event is scheduled for February 28 and March 1, 2026, coinciding with Japan’s ‘Mayonnaise Day’ on March 1. The event will take place at the Shibuya Sakura Stage and will celebrate Kewpie’s rich legacy of mayonnaise.

The event marks the anniversary of Kewpie's introduction of mayonnaise to Japan in March 1925. In honor of this milestone, attendees can indulge in a variety of delicious, limited-time menus featuring Kewpie Mayonnaise, including the unique ‘Mixed Mayo Dip’ and ‘Egg Potato Salad’. Additionally, there will be interactive digital content and a hands-on experience lab available for participants (advance reservations required).

Exclusive Offerings at the Festival

Festival-goers can look forward to enjoying an array of delectable dishes. These will include:

- Mixed Mayo Dip
- Egg Potato Salad
- Two Types of Mayo Rice Balls (Grilled Corn and Chicken Soboro)
- Customizable Mayo Roll Sandwiches (Taco-style with mixed fillings)

These offerings will be available for free until supplies last, making it easy and enjoyable for both children and adults alike. Kewpie Mayonnaise’s versatility allows it to enhance a wide range of dishes, so visitors can explore various flavor combinations that are both familiar and surprising.

For example, the Egg Potato Salad will be based on a product developed by Deria Foods, a Kewpie group company, which aims to highlight the essence of Kewpie Mayonnaise’s origins.

Interactive Learning and Fun

Beyond simply tasting delicious foods, the festival aims to deepen the guests’ understanding of mayonnaise through engaging experiences. This includes a hands-on lab led by Kewpie researchers, where participants can sample mayonnaise and learn about its rich flavors and culinary applications. Open to attendees aged 10 and above, this interactive session will require advance registration.

Furthermore, visitors can participate in workshop sessions to create items such as Shake Shake Mayo Keychains and Mayo Festival Badges. Other attractions include AI-driven experiences, such as the ‘Mayo Face Challenge,’ where attendees can have their mayonnaise-inspired expressions evaluated and captured in a fun manner.

Widespread Use of Mayonnaise in Everyday Cooking

Interestingly, Kewpie mayonnaise has seen an increase in its versatility, now being used in approximately 60% of dishes outside of salads. The company has been promoting various culinary uses of mayonnaise over the years, showcasing its ability to uplift flavors beyond salads. This trend will be emphasized during the event to educate attendees about the many ways they can incorporate Kewpie Mayonnaise into their meals.

Looking Ahead

As Kewpie celebrates the 101st anniversary of its iconic mayonnaise, the goal of the KEWPIE MAYO FES 2026 is to rekindle appreciation for its rich flavors and versatility in cooking. Kewpie encourages attendees to experience firsthand the deliciousness of its offerings and to explore creative uses at home with their assortment of ‘Mixed Mayo’ recipes.

Kewpie is not only looking ahead to the next 100 years of nourishing diets but also improving lives through its renowned mayonnaise. The festival stands as a testament to ongoing innovation and engagement with customers, ensuring that Kewpie Mayonnaise continues to be a cherished staple at dining tables across Japan.