#Japan #Shibuya #Nature Lab #immy immy #Lip Plumper

The Evolution of immy immy Lip Plumper

Immy immy, a cosmetic brand under Nature Lab, is set to enhance its popular Lip Plumper lineup with a dynamic expansion set to launch on April 1, 2026. This new collection features four products that offer not only luscious color but also superb volumizing effects—all in one formula.

In response to rising consumer demands for better volume and color combination in lip products, immy immy has released three vibrant new shades in their existing Strong series. This expansion also introduces a new series called Extreme, renowned for its unprecedented volume boost.

Key Features of the New Lip Plumper Line

1. Volume and Shine

With a formula enriched with active ingredients like Vanillyl Butyl and Glucosyl Hesperidin, the Lip Plumper offers a tingling sensation that promotes fuller, plumper lips. This attention to volumizing qualities allows users to enjoy a luscious lip experience that's hard to ignore.

2. Rich Color Payoff

In contrast to typical lip plumpers, which often sacrifice color for volume, immy immy’s new lineup ensures that wearers can have both. Each application delivers a striking hue, making each shade a centerpiece of your look.

3. Deep Conditioning Care

The inclusion of exosomes in the formulation provides intensive moisturizing benefits, addressing lip dryness and fine lines, ensuring users not only look good but also feel great.

Choose Your Level of Plump

The immy immy Lip Plumper offers three levels of tingling sensation, catering to different preferences:

• - Extreme (NEW): For those seeking a stronger tingling sensation, promoting visibly fuller lips.
• - Strong: Ideal for users who enjoy a solid plumping effect with noticeable dimension.
• - Beginner: A mild tingling sensation that’s perfect for daily wear and nighttime care.

New Color Palette

Alongside the performance, the new colors add elegance and fun to daily makeup routines:

• - Rose Beige (NEW): Brings a sense of bliss and sophistication.
• - Nutty Brown (NEW): Offers a stylish and deep character.
• - Glass Red (NEW): Exudes brightness and transparency.
• - Skin Pink: Offered exclusively in Don Quijote stores, this shade mimics the natural lip color for a subtle enhancement.

Product Overview

The new immy immy Plump Repair Lip Serum comes in 10g tubes priced at 1,400 yen (excluding tax). These products are designed with a multifunctional approach, allowing users to complete their lip makeup with just one application.

Where to Buy

The new lip plumpers will be available from various retailers starting April 1, 2026, including Ainz & Tulpe, Cocokara Fine Group, Don Quijote franchises, Matsumoto Kiyoshi Group, Loft, and online through Amazon.

About immy immy

The brand name immy immy reflects a philosophy of cherishing tiny changes—symbolized by 1mm—that can lead to significant transformations in personal confidence. It emphasizes the belief that even a small shift can enhance one's day, making beauty accessible and enjoyable.

For more updates, you can visit the official website at www.immyimmy.com and follow them on Instagram @immyimmy_1mm and TikTok @immyimmy_1mm.