Indovinya's OXISMOOTH® DS Debuts: A Groundbreaking Emollient for Sustainable Beauty

Indovinya Launches OXISMOOTH® DS: A New Era for Beauty Emollients

Indovinya, a division of Indorama Ventures specializing in specialty chemicals and surfactants, has unveiled its latest product, OXISMOOTH® DS, aimed at the Brazilian market. This innovative emollient is crafted entirely from plant-based and renewable resources, making it a prime solution for a growing industry demand for sustainable beauty products.

The Game-Changer in Personal Care

With its multifunctional properties, OXISMOOTH® DS sets a new benchmark in several critical aspects: performance, transparency, water resistance, and UV filter solubilization. These attributes make it an ideal ingredient for a variety of personal care applications, including sunscreen, makeup, hair care, and skincare products. One of the standout features of OXISMOOTH® DS is its ability to provide a dry and comfortable feel, which enhances the user experience significantly. It absorbs rapidly, spreads easily, and moisturizes effectively without causing an occlusive barrier. Additionally, it delivers numerous benefits for hair, such as increasing shine, minimizing frizz, prolonging color retention, and offering thermal protection against dehydration and degradation of alpha-keratin.

In the realm of makeup, OXISMOOTH® DS optimizes pigment dispersion and enhances the uniformity of coverage, cementing its status as an essential ingredient in beauty formulations.

Aligning with Longevity Trends in Beauty

This launch is timely, aligning with the increasing consumer focus on longevity trends in beauty, which emphasize the importance of maintaining skin and hair health over time. According to Bruna Moretti, the Marketing Manager for Personal Care at Indovinya, there's a noticeable shift in consumer preferences. “Today's consumers are more inclined towards products that not only deliver hydration and protection but also styling advantages, especially those made from biodegradable and natural ingredients,” she states.

This consumer-centric approach signifies a shift towards a more holistic understanding of beauty—that it is not solely about anti-aging but rather about preserving the vitality of skin and hair over the years.

Commitment to Innovation and Sustainability

The introduction of OXISMOOTH® DS is testimony to Indovinya's steadfast commitment to innovation and sustainability. It provides Brazilian brands with a concrete option to enhance their product offerings while standing out in terms of performance and environmental responsibility. In an industry where differentiation is paramount, OXISMOOTH® DS allows brands to elevate their sensory experiences effectively.

As beauty enthusiasts and environmentally conscious consumers alike gravitate towards products that combine efficacy with sustainability, Indovinya is setting itself apart as an innovator dedicated to addressing these evolving market demands. OXISMOOTH® DS is a forward-thinking solution for anyone looking to enhance their beauty products without compromising on quality or environmental impact.

About Indorama Ventures

Indorama Ventures Public Company Limited, which operates globally, is one of the world's leading petrochemical producers. The company has a diverse portfolio that serves crucial sectors such as consumer goods, agriculture, automotive, and more. It employs around 25,000 people worldwide and reported revenues of $15.4 billion in 2024. With its focus on sustainable practices and innovative solutions, Indorama Ventures continues to shape the future of the petrochemical industry and beyond.