#Japan #Sexual Wellness #intimacy #Shibuya #AMGITS

Redefining Intimacy: The Birth of AMGITS

In a world where societal norms often dictate our understanding of intimacy, AMGITS emerges as a refreshing sexual wellness brand, emphasizing the importance of closeness in relationships rather than viewing sexuality as mere consumption. Launched by Sprinkle Inc., based in Shibuya, Tokyo, AMGITS aims to update traditional views on sex and foster deeper connections between partners through its inaugural product: a condom designed not just for protection, but for enhancing intimacy.

The brand name, AMGITS, is a clever play on the word 'stigma,' creatively flipping the narrative around the negative perceptions associated with sexuality. This desire to challenge societal biases forms the backbone of the brand’s mission: to turn the stigma surrounding sex on its head and promote a dialogue about the essential aspects of sexual intimacy.

A New Approach to Sexuality

AMGITS is not just about reproduction or pleasure; it acknowledges that sexuality is intertwined with elements of self-expression, comfort, relationships, and rights. Through its products, AMGITS proposes a fresh understanding of intimacy as a fundamental aspect of life.

Introducing AMGITS Blue Condoms

The debut product, AMGITS Blue, encapsulates the brand's principle of moving away from conventional views on sexuality. Unlike traditional condom options that prioritize sensation and pleasure, AMGITS Blue is designed to seamlessly integrate into everyday life and modern lifestyle choices. Here are four key attributes:

1. Minimalist Design: The aesthetics of the product are refined and sleek, making it blend well with home decor or skincare items, transforming it from a hidden item to an everyday essential.

2. Focus on Warmth Rather Than Sensation: AMGITS Blue is crafted from high-quality natural latex, offering a soft texture that aims to provide a sense of warmth and closeness, rather than simply heightening physical pleasure.

3. Choice Over Obligation: The brand seeks to shift the mindset from a sense of obligation to wear a condom to a positive choice in respecting oneself and one’s partner, symbolizing equality and mutual consent in a relationship.

4. Gentle on Delicate Skin: With a neutral lubricant formulated to minimize irritation, the condom is designed to cater to both mental and physical comfort, ensuring an enjoyable experience.

Product Information

• - Product Name: AMGITS Blue (3-pack)
• - Price: 600 JPY (excluding tax)
• - Official Online Store: AMGITS Official Website
• - Country of Origin: Japan
• - Material: Natural Latex (with odor-cut treatment)
• - Specifications: Complies with JIS standards, straight type, natural (white) color, both sides jelly processed.

The Motivation Behind AMGITS' Launch

The World Health Organization (WHO) defines well-being as a state of physical, mental, and social fulfillment. Recent studies suggest that sexual health—notably sexual satisfaction—strongly correlates with individuals' overall happiness and life satisfaction, regardless of age. Unfortunately, Japan ranks low among developed nations regarding relationship and sexual satisfaction.

This reality is often rooted in cultural taboos surrounding sex, gender discrepancies, and chronic societal stressors. AMGITS aims to dismantle the unspoken tensions around sexuality and pave the way for a cultural shift towards building meaningful relationships. The brand envisions sexual well-being as a new standard, believing that such a transformation could enhance the richness and happiness of individual lives.

A Message from AMGITS

AMGITS strives to normalize discussions about sexual health and comfort, integrating them into daily life rather than isolating them as special or taboo subjects. Through its minimalist design and product philosophy focused on enhancing intimacy, AMGITS meticulously addresses existing biases and anxieties surrounding sexuality. Looking ahead, the brand plans to expand its offerings beyond condoms, gradually introducing products that support sexual well-being in everyday situations.

For press inquiries, please contact:
Sprinkle Inc. PR Agency
Email: [email protected]