#Japan #Osaka #Yoshio Itoi #KOTONA #Asahi Pen

Yoshio Itoi Joins KOTONA as Special Advisor

In a significant move to enhance its marketing strategy, KOTONA Co., Ltd. has appointed Yoshio Itoi as a special advisor, marking his active involvement from the sales side in a project aimed at boosting the presence of Asahi Pen on TikTok. The project, which kicked off in December 2025 during a meeting that laid the groundwork for future endeavors, has officially transitioned into its execution phase with the filming of TikTok content scheduled for mid-January 2026.

During the filming session in mid-January, Itoi took a hands-on approach, engaging with Asahi Pen products and immersing himself in the joys of DIY and painting. His unique ability to deliver authentic perspectives and candid reactions—shaped by his prior experiences—ensures that even those unfamiliar with DIY will find the content approachable and motivating. The goal is clear: to cultivate a brand recognition among younger demographics that associates DIY projects with Asahi Pen.

To achieve this, KOTONA has established an official TikTok account devoted to showcasing Asahi Pen’s offerings. The content is crafted with Itoi's vibrant personality in mind, featuring short, dynamic videos that balance practicality with entertainment, catering to TikTok's unique format. This strategy not only aims to engage young audiences but also to reframe DIY as an enjoyable and accessible activity.

As part of the project, the filmed videos will be released as a duo on February 3 and February 6, 2026. The first video will premiere concurrently with the launch of Asahi Pen's official TikTok account, while the second will follow shortly after. KOTONA’s overarching strategy involves amplifying their digital presence through social media platforms, targeting youth who may have previously overlooked the joys of painting and DIY tasks.

About Asahi Pen Co., Ltd.

Founded in 1940, Asahi Pen Co., Ltd. specializes in household paints and is driven by a mission to enrich life quality through its products. Their comprehensive product line encompasses not only paints and painting supplies but also includes wallpaper, shoji paper, glass sheets, flooring materials, and house care items like cleaning supplies and waxes. Furthermore, they offer gardening products that cater to both indoor and outdoor spaces, all designed to enhance home aesthetics and functionality.

Official Website: Asahi Pen

About KOTONA Co., Ltd.

KOTONA Co., Ltd., based in the JP Tower Osaka, is a full-service advertising agency that focuses on bringing happiness and innovation to society through creative ideas. With a strong foothold in advertising, PR, design, and digital strategies, KOTONA thrives in various sectors including sports and beauty. Their commitment to solving challenges for businesses and brands enables them to leverage local advertising dynamics effectively.

Official Website: KOTONA

For inquiries regarding this release:
KOTONA Public Relations Department – Miki Nonogami
Phone: 070-5465-8088
Email: [email protected]