Geely Races Ahead with Podium Finish at FIA TCR World Tour in France

In a thrilling display of skill and teamwork, Geely Cyan Racing achieved remarkable success at the third round of the Kumho FIA TCR World Tour held at the iconic Paul Ricard circuit in France. The team claimed three podium positions, further establishing Geely's presence in the competitive European market. During this intense racing event, Santiago Urrutia maintained his lead in the drivers' championship, demonstrating the capabilities of Geely's automotive technology under pressure.

Despite facing extreme heat conditions, the Geely Preface TCR showcased impressive performance and reliability. Yann Ehrlacher finished second in the first race, while Urrutia and Ma Qinghua completed a double podium finish in the second race, highlighting the team's strategic prowess. The successes on the track come on the backdrop of Geely's strategic expansion initiatives in Europe, where the company has been actively enhancing its market penetration.

Expanding Market Presence in Europe

Riding on the momentum from the TCR series, Geely Auto has accelerated its growth in Europe during the first half of 2026. Over a mere 45 days, the company entered seven European markets, including Germany, Spain, the Netherlands, and France. This rapid expansion reflects Geely's commitment to making Europe a key component of its global growth strategy.

Flagship models such as the Geely E5 (EX5) and Geely STARRAY EM-i have been launched in over 20 European countries, supported by strategic distribution partnerships with major dealership groups in countries like Portugal, Austria, and Switzerland. This robust market entry highlights Geely's operational agility and responsiveness to local demands.

Innovation and Technology Transfer

Central to Geely's successful racing performance is the technologically advanced Geely Preface TCR, built on the brand's Compact Modular Architecture (CMA). This world-class technology, honed through extensive motorsport experience, has not only improved performance but also contributed to the durability of the vehicles in extreme conditions. The insights gained from these high-stakes races are expected to inform future production models, facilitating a technology transfer from motorsport to consumer vehicles.

Geely remains committed to fostering long-term partnerships with European collaborators, focusing on high-quality, mutually beneficial development. The company has made significant investments in infrastructure, notably establishing a new parts distribution center in Amsterdam. This state-of-the-art facility is set to improve the logistics network serving the Netherlands, France, and surrounding countries, further enhancing Geely's operational capabilities in Europe.

Driving Global Growth

The recent successes in the FIA TCR series stand as a testament to Geely's broader global growth trajectory. In the first half of 2026, Geely recorded a staggering overseas sales figure of 474,228 units, representing a remarkable 158% increase compared to the same period last year. This number not only surpasses the total foreign sales for all of 2025 but also firmly positions Geely as a leader in automotive innovation on established markets.

With an integrated strategy that combines proven competition technologies, a competitive product lineup, and market-responsive operational capabilities, Geely is setting its sights on globalizing its entire value chain. As the company advances its presence in Europe, the foundation laid by motorsport continues to enhance its technical reputation worldwide, driving an exciting future for Geely and its stakeholders.

Through strategic efforts on multiple fronts, Geely is not only making strides in racing but is poised for a transformative impact in the automotive landscape, affirming its vision of becoming a key player in the global market.