Renewal of Rental Devices by JCNT for Major Elections and Events

Introduction

The Ureru Net Advertising Group, a prominent player in Japan's digital marketing landscape, has taken significant steps to elevate its service offerings through its subsidiary, JCNT. As part of a strategic initiative announced on December 18, 2025, JCNT has successfully revamped its lineup of rental smartphones and mobile Wi-Fi devices, preparing for major events such as national elections and international gatherings.

Background

Based in Fukuoka, Japan, and led by President and CEO Sohei Uekihara, the Ureru Net Advertising Group is listed on the Tokyo Growth Market (TSE: 9235). The group's decision to refresh about 3,000 units of rental devices aligns with a growing demand for high-performance communication tools to meet diverse user needs in various settings.

Objectives of the Renewal

The primary aim of this substantial upgrade is to enhance the efficiency and quality of operations in large-scale projects, especially those involving national and local elections. This aspect is crucial for JCNT as it looks to manage significant projects such as the Olympics and educational trips, where swift deployment and operational excellence are critical. The upgraded devices promise to deliver improved connectivity and performance, thus facilitating a better user experience and increasing customer satisfaction rates.

Key Features of the New Devices

The latest rental devices come equipped with advanced features that enhance usability and communication reliability. JCNT's focus on quality ensures that all devices meet stringent standards, allowing smooth operations even during high-pressure situations. Each device is designed to deliver stable connectivity, catering to the specific needs of diverse clientele across different scenarios, from political campaigns to educational excursions.

Strategic Importance

This renewal is not only about upgrading devices but also about fostering a sustainable revenue model. By maximizing customer lifetime value (LTV), JCNT is building a robust foundation for future growth in the global telecommunications market. As user needs evolve, JCNT is committed to continuous updates and new product offerings to maintain its competitive edge in an increasingly crowded market.

Future Prospects

Looking ahead, JCNT plans to enhance its operational efficiency by encouraging early applications to mitigate peak demand periods. Strengthening partnerships with educational travel operators and schools will be instrumental in acquiring large-scale projects. Furthermore, JCNT intends to expand its online functionalities, enabling users to complete applications, changes, and status inquiries seamlessly, fostering an even more user-friendly experience.

Conclusion

The recent device renewal by JCNT marks a pivotal moment in its strategy to leverage technology for improved service delivery. While the immediate impact on overall financial performance is projected to be minimal, significant contributions to consolidated earnings are anticipated in the fiscal year ending July 2026. JCNT's proactive approach to upgrading its rental services is set to enhance its brand image and ensure greater satisfaction for its users, ultimately driving long-term growth.

For inquiries and more information, please contact:
Urero Net Advertising Group, Tokyo Office
2-3-1 Daiba, Minato-ku, Tokyo 135-0091, Japan
TEL: 03-6459-0562

Or visit our website: www.ureru.co.jp
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