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Kroger's Commitment to Workplace Mental Health

In a significant achievement, The Kroger Co. has been honored with the 2025 Gold Bell Seal for Workplace Mental Health, marking the fourth consecutive year the company has received this prestigious certification. Awarded by Mental Health America (MHA), the Bell Seal represents a commitment to fostering mentally healthy work environments, particularly for the benefit of associates across the organization.

A Testament to Mental Health Initiatives

Kroger's accomplishment underlines its unwavering dedication to the well-being of its workforce. Tim Massa, Executive Vice President and Chief Associate Experience Officer at Kroger, emphasized the company's shared values that shape their interaction with customers and the community. He stated, "Only two in five employers meet the Bell Seal standards, making this certification a testament to Kroger's dedication to the well-being of our associates and our ongoing efforts to holistically support our teams.”

Recognizing Distinct Contributions

MHA's Bell Seal program is a pioneering workplace certification aimed at recognizing employers who actively strive to promote mental health within their organizations. Kroger achieved a perfect score in the holistic wellness at work category, showcasing its plethora of offerings, programs, and perks designed to safeguard and enhance the mental health of its associates. This comprehensive evaluation encompasses not only mental health services included in health benefits but also wellness initiatives, generous paid time off policies, and avenues for professional development.

The Evolution of Mental Health at Work

Founded in 1909, MHA has long been at the forefront of initiatives aimed at improving mental health in various spheres, including the workplace. Over the years, it has conducted extensive research into workplace mental health, ultimately culminating in the introduction of the Bell Seal for Workplace Mental Health in 2019. This recognition serves as a clarion call to organizations across the U.S. to prioritize mental health, acknowledging that it is fundamentally tied to employee productivity and satisfaction.

Kroger’s initiatives and policies are reflective of today’s understanding of the critical need for mental health support in the workplace. By aligning its practices with these modern standards, Kroger not only uplifts its workforce but also sets a benchmark for other organizations.

Looking to the Future

The Kroger Co. (NYSE: KR), with a workforce exceeding 400,000 associates, continues to deliver essential services to over 11 million customers daily through various retail formats and e-commerce solutions. The company maintains a clear mission to “Feed the Human Spirit™,” while simultaneously working towards creating #ZeroHungerZeroWaste communities. This commitment is further solidified through their proactive approach to associate mental health, which ultimately enhances the customer experience.

To explore career opportunities with Kroger or learn more about their mental health initiatives, interested individuals can visit krogerfamilycareers.com.

Kroger's achievement serves not only as a win for its associates but as a beacon for other organizations aspiring to achieve excellence in workplace mental health. As the discourse around mental health at work continues to evolve, Kroger’s commitment stands as a source of inspiration, emphasizing that when businesses prioritize the well-being of their employees, they cultivate a healthier and more effective workplace.