Stars for Heroes Campaign: Supporting Our Military Families
CKE Restaurants Holdings, Inc. has officially kicked off their
14th annual Stars for Heroes™ campaign, a heartfelt initiative aimed at supporting active-duty military personnel, veterans, and their families. Running from
May 26 to July 4, this six-week fundraising drive encourages patrons of Carl's Jr. and Hardee's to contribute to this noble cause by donating at least
$1 at the register.
Since its inception, the Stars for Heroes campaign has made a significant impact, raising over
$12 million to provide essential services to countless military families via organizations like
USA Cares and various local charities associated with individual franchises. The mission of USA Cares is to assist veterans and their families through financial support and skill development programs, ensuring future stability and well-being.
Jennifer Tate, the Chief Marketing Officer at CKE Restaurants, expressed her pride in continuing this commitment to veterans, stating, “We are honored to keep our promise to support veterans through the Stars for Heroes campaign. Veterans are vital members of our community at Carl's Jr. and Hardee's, and this initiative presents a fantastic chance for our guests to unite and create positive changes in the lives of those who have served our country.”
Engagement and Community Involvement
Throughout the campaign, participating restaurants will actively engage with guests, promoting the donation initiative at every counter. This engagement not only fosters a sense of community but also directly supports USA Cares in providing crucial resources like emergency financial assistance, housing support, and family services for veterans facing hardships.
“The partnership with Carl's Jr. and Hardee's is instrumental in providing essential support to military families at critical moments,” said Matt Castor, President and CEO of USA Cares. “The contributions gathered during this campaign will make a tangible difference in the lives of veterans and their families.”
The Stars for Heroes campaign is a cherished tradition within CKE Restaurants, reflecting the company's enduring dedication to community service. The initiative is made possible thanks to the collaboration of the
Star Franchise Association and the
Independent Hardee's Franchise Association, which also extend significant support to local charities in the regions served by Carl's Jr. and Hardee's.
A Call to Action
As summer approaches, CKE Restaurants invite everyone to join them in this impactful endeavor. With each contribution from guests, they can play a part in ensuring that veterans and their families receive the assistance they rightfully deserve.
To stay updated with the latest news and promotional campaigns from these brands, individuals are encouraged to download the Carl's Jr. or Hardee's apps and become a part of the
My Rewards community.
For more insights into CKE Restaurants Holdings, Inc.—the driving force behind Carl's Jr. and Hardee's, known for their incredible menu items like iconic charbroiled burgers and Made from Scratch™ Biscuits—visit their website at
ckr.com or explore the unique offerings at
carlsjr.com and
hardees.com.
Together, let’s make a difference this summer through the Stars for Heroes campaign, uplifting those who have selflessly served our country.