#USA #Atlanta #Inmar Intelligence #Major League Volleyball #Atlanta Vibe

Inmar Intelligence and Atlanta Vibe: A Game-Changing Partnership

Inmar Intelligence, a prominent player in the world of data-driven media, recently announced a strategic partnership with Atlanta Vibe, a professional women's volleyball team competing in Major League Volleyball. This collaboration aims to transform fan engagement and ticket sales for the upcoming 2026 season using advanced data analytics and personalized media strategies.

Accelerating Audience Growth

The partnership seeks to tap into the rising popularity of women's sports, reflected in the impressive 170% increase in WNBA viewership in 2024. Inmar Intelligence recognizes the momentous shift in the landscape of professional sports and aims to contribute to the growing momentum around women’s leagues. By employing first-party data, Inmar will create custom media experiences designed to engage high-intent fans effectively. The end goal is clear: to translate fan engagement into tangible ticket sales.

As part of this innovative collaboration, Inmar will employ targeted media strategies, leveraging its extensive data and analytics capabilities. This will enable the identification of potential ticket buyers and allow for the delivery of relevant messaging that turns interest into action. Rob Weisberg, President of Inmar’s MarTech division, highlights the importance of measurable growth in today's sports environment, stating, “This partnership reflects that shift.”

A Commitment to Women's Sports

Inmar's dedication to women's professional sports is further exemplified through its historical successes, previously aiding the NC Courage women's soccer team to achieve record-breaking sales in 2025. Such achievements underline the importance of strategic partnerships in propelling women's sports into the spotlight. Through its collaboration with Atlanta Vibe, Inmar Intelligence plans to replicate this success by enhancing fan engagement across various platforms.

Empowering the Atlanta Vibe

Entering their third season, the Atlanta Vibe aims to solidify its position as Georgia’s leading professional volleyball franchise. With Coach Kayla Banwarth at the helm and a mix of seasoned stars and new talent in their lineup, the Vibe is positioned to compete fiercely in the league while fostering a vibrant community around women's sports. Owner Colleen Craig shares her vision: “Our focus is to become a leading cornerstone of the Atlanta sports market.” The strategic alliance with Inmar is seen as a pivotal step towards achieving that ambition.

Unlocking the Future of Sports Engagement

As the partnership unfolds, both organizations are optimistic about the future. The opportunity to connect more meaningfully with fans is at the core of this collaboration, which promises to reshape how sports teams engage with their audiences. With innovative solutions and a focus on real, measurable outcomes, Inmar Intelligence and Atlanta Vibe are paving the way for a brighter future in professional women’s sports.

This partnership represents not just an alliance of companies but a shared vision for remarkable growth and engagement in women’s sports. The implications extend beyond just ticket sales, potentially influencing how sports organizations use data to interact with fans across the board. As this collaboration progresses, both Inmar and the Atlanta Vibe will undoubtedly play significant roles in the changing landscape of sports marketing.

Conclusion

In conclusion, the partnership between Inmar Intelligence and Atlanta Vibe marks a significant shift towards an era of strategic, data-driven engagement in women's sports. As the 2026 season approaches, fans can anticipate exciting developments that not only enhance their experience but also contribute to the broader growth of women's athletics. For more information about Inmar’s solutions, interested parties can visit their website for further insights into this promising collaboration.