Choice Hotels and Members Raise $90,000 for California Wildfire Relief Efforts

Choice Hotels and Members Unite for California Wildfire Relief

In a commendable display of community support, Choice Hotels International, Inc. has launched a successful campaign that raised nearly $90,000 for the American Red Cross, specifically targeting relief efforts for communities devastated by the California wildfires in 2025. This initiative highlights the collective power of community engagement and corporate responsibility in the face of natural disasters.

Campaign Overview

The fundraising campaign, which concluded on January 31, 2025, saw members of the Choice Privileges rewards program play a crucial role. Combining their efforts with a corporate matching donation from Choice Hotels, they were able to amass over 12.7 million points, equivalent to approximately $63,740. In addition, Choice Hotels contributed a significant $25,000 match, bringing the total raised to nearly $90,000. This blend of individual contributions and corporate support exemplifies how businesses can contribute meaningfully to societal causes.

Statements of Gratitude

Megan Brumagim, Vice President and Chief Sustainability Officer at Choice Hotels International, expressed deep appreciation towards those who participated in the campaign. “Choice Hotels is committed to supporting communities in need and building a better tomorrow, today. We are grateful to everyone who contributed to Red Cross wildfire relief efforts and donated their points,” she remarked.

On the other side of the partnership, Anne McKeough, Chief Development Officer at the American Red Cross, shared her gratitude, emphasizing the importance of alliances like the one formed with Choice Hotels. “The American Red Cross is on the ground helping those impacted by the devastating wildfires in California. We are so grateful for allies like Choice Hotels International as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster,” she stated.

Previous Contributions

This year’s fundraising effort builds on a legacy of charitable contributions by Choice Hotels to the American Red Cross. In 2024, the hotel chain and its members combined donations amounted to an impressive total of $217,000. This consistent pattern of giving underscores the commitment of Choice Hotels not only to their guests but also to the wider communities that they serve.

How to Help

For those looking to contribute directly to the American Red Cross, donations can be made via their official website at Red Cross Donations.

Additionally, individuals interested in learning about Choice Hotels' ongoing social responsibility initiatives can access their Environment, Social, and Governance Report directly on their corporate site.

About Choice Hotels

Founded with a vision of hospitality, Choice Hotels International, Inc. holds a prominent position as one of the largest lodging franchisors globally. With a portfolio that includes over 7,500 hotels in 45 countries and territories, the brand meets the diverse needs of travelers across various segments. It boasts 22 distinct brands ranging from upscale to economy, underlining its dedication to providing quality accommodations for all types of travelers.

The award-winning Choice Privileges rewards program further enhances the travel experience, offering members a simple and effective way to earn reward nights and gain access to exclusive perks. For more information about their offerings and corporate initiatives, visit Choice Hotels.

In conclusion, the recent campaign by Choice Hotels and their members not only illustrates the power of community but also serves as an encouraging example for other corporations on how to engage in meaningful philanthropic activities during crises. The heartfelt contributions made will undoubtedly aid countless individuals impacted by the wildfires, showcasing a true spirit of solidarity.