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Blackbaud Rings the Nasdaq Bell to Launch GivingTuesday

On December 1, 2025, Blackbaud (NASDAQ: BLKB), a prominent name in AI-driven software for social impact, made headlines by ringing the closing bell at the Nasdaq stock exchange. This event was not just ceremonial; it marked the official kickoff of GivingTuesday, a global movement aimed at promoting generosity the Tuesday following Black Friday and Cyber Monday.

The Significance of GivingTuesday

New research from the Blackbaud Institute, in collaboration with GivingTuesday, sheds light on the compelling impact of this special day. Their findings reveal that donors who contribute on GivingTuesday are more likely to continue their charitable giving in the future. This sheds light on why this day is incredibly vital for nonprofit organizations looking to sustain and expand their donor base.

Catherine LaCour, the Chief Marketing Officer at Blackbaud, articulated the essence of GivingTuesday: "It's not just a single day of giving; it's a catalyst for sustained generosity and long-term donor engagement." LaCour emphasized that donors participating in GivingTuesday tend to show higher retention rates and make larger contributions, providing nonprofits a unique opportunity to foster deeper relationships with their supporters.

Driving Social Impact with Technology

Blackbaud acts as a bridge, connecting millions of individuals to countless causes across more than 100 countries. With its advanced AI capabilities intertwined within its software offerings, Blackbaud is reshaping how people and causes engage with each other, making GivingTuesday and beyond meaningful and seamless. As part of the celebration, Blackbaud spotlighted several clients who successfully leverage technology to make lasting social impacts.

Spotlight on Impactful Organizations

1. Alvernia University: A private institution in Pennsylvania, Alvernia emphasizes service, leadership, and community engagement. The university leverages Blackbaud Raiser's Edge NXT to power its fundraising initiatives effectively. Recently, it exceeded its ambitious $70 million capital campaign ahead of schedule, showcasing how technology can enhance educational access.

2. Breakthrough T1D: Focused on advancing the treatment for type 1 diabetes, Breakthrough T1D utilizes Blackbaud's online fundraising tools to grow engagement and support beyond just GivingTuesday. They raised over $214 million last year for critical research and community programs, significantly impacting the lives of those affected by this disease.

3. Broadway Cares/Equity Fights AIDS: As the philanthropic heart of Broadway, this organization ensures those affected by HIV/AIDS receive necessary support. Utilizing Blackbaud's comprehensive software solutions, they support more than 450 organizations and have been pivotal in the wellness of the entertainment community during tough times.

4. Woodford Cedar Run Wildlife Refuge: This nonprofit, dedicated to wildlife conservation, has transformed its fundraising with Blackbaud's solutions. A recent strategy was implemented that increased their fundraising efforts by 84% year-over-year, allowing them to expand their capacity to care for injured wildlife significantly.

5. UKG: This global HR and workforce management platform showcases its commitment to social responsibility by supporting various nonprofits and launching employee giving initiatives on GivingTuesday through Blackbaud's platforms, thus aligning with the movement's core principles.

Innovative Giving with Blackbaud's Expedited Giving

During this event, Blackbaud also announced its innovative Expedited Giving feature, which speeds up how donations are processed from corporate giving programs. As of this season, nonprofits can expect to receive donations up to 95% faster than traditional methods, drastically improving cash flow and allowing for immediate actions on urgent needs.

According to Dale Strange, President of Corporate Impact at Blackbaud, this advancement will create a beneficial cycle for all parties involved in philanthropy. This enhanced efficiency allows nonprofits to capitalize on their donor relationships immediately, truly marrying the causes with the means to support them.

Join the Celebration

The closing bell ringing today was livestreamed, emphasizing the collaborative spirit of GivingTuesday. The event is structured to inspire social impact organizations to maximize their year-end fundraising efforts, with resources available through Blackbaud's free toolkit.

Blackbaud stands at the forefront of social impact technology, continuously innovating to help organizations make a difference globally. With numerous accolades and recognition for its contributions to corporate social responsibility, it's evident that Blackbaud is dedicated to empowering individuals and organizations looking to enact meaningful change.

For more details on Blackbaud's initiatives and to join the movement of generosity this GivingTuesday, visit their website.