#United States #Austin #The Row #Presidium

The Row: A Transformative Mixed-Use Project in Southeast Austin

Southeast Austin is on the verge of a substantial transformation with the development of a prominent mixed-use community known as The Row. This innovative project, which was formerly referred to as Velocity, is set to redefine the local landscape and provide a much-needed destination for residents of the area. With its strategic location, The Row holds the promise of becoming a significant hub for retail, dining, entertainment, and residential living.

A New Era of Development

Slated to break ground in early 2025, The Row spans an impressive 314 acres and is poised to capitalize on the region's rapid growth, fueled in part by the nearby $1 billion Tesla gigafactory. This substantial investment has catalyzed an increase in residential and commercial activity in the far southeast market sector, making The Row ideally timed to meet the evolving needs of the community.

The project's latest phase includes a variety of amenities, including a free-standing restaurant occupying 6,250 square feet, along with an additional 22,000 square feet of retail space. The plans don’t stop there; a subsequent phase involves the addition of 100,000 square feet of retail space, an AC Hotel by Marriott developed in partnership with Merritt Development Group, and an extensive multifamily housing complex featuring over 300 units along State Highway 71. This multifaceted approach ensures that The Row will be a bustling hub catering to diverse needs.

Bringing Community to Life

The vision behind The Row is not merely about constructing buildings; it’s about fostering a sense of community. Kenley Reed, development manager at Presidium, emphasizes the project's aim to create a cohesive environment that encourages walkability and social interaction. The strategic design will incorporate ample green spaces and communal areas that invite residents and visitors alike to engage and connect. This focus on community-driven design sets The Row apart from traditional developments.

Presidium, the driving force behind The Row, has enlisted local talents such as Chioco Design for architectural direction and Asterisk Design for branding initiatives. This collaborative effort aims to encapsulate the essence of southeast Austin while offering a fresh and modern aesthetic. The incorporation of local and national retailers, along with various dining and entertainment options, promises to create a vibrant atmosphere that resonates with the community's needs and desires.

Investment and Future Outlook

The development of The Row is a significant undertaking that involves collaboration with various partners, including PentaGrowth Capital, a premier California-based real estate private equity firm. This partnership underscores the confidence investors have in the potential of southeast Austin's exploding market. As construction progresses, the newly developed retail spaces are anticipated to play a crucial role in enhancing the living experience in the area, attracting both longtime residents and new arrivals.

Once completed, The Row is projected to introduce thousands of homes, additional retail spaces, and hotel accommodations, alongside an astounding 100 acres of green space, fundamentally reshaping the southeastern portion of Austin. The development's entitlement is a testament to its ambitious scope, allowing for approximately 7 million square feet of mixed-use space designed to cater to a thriving urban community.

Conclusion

The Row in southeast Austin stands as a pivotal development that embodies the essence and vibrancy of a modern urban oasis. As the project unfolds, it is sure to provide a blend of commerce, hospitality, and living spaces that will enrich the fabric of the local community, solidifying its place as a cornerstone of growth in Austin. With groundbreaking set for early 2025 and the promise of a bustling lifestyle evolving around it, residents and visitors alike are left eagerly anticipating the vibrant future that The Row has in store.