LUMISSION Unveils New Vision: Money as the Expression of Gratitude

Introduction

LUMISSION Co., Ltd., based in Minato, Tokyo, has recently announced a groundbreaking philosophy that redefines corporate values: the "Gratitude Vision - Money as the Expression of Gratitude." This new approach aims to reshape how companies perceive their existence and interactions with various stakeholders.

Since its inception, LUMISSION has been committed to a unique management principle known as the "Five-Happiness Management" (Good for the company, Employees, Customers, Society, and Future Generations). With this latest declaration, the company emphasizes designing corporate activities from the perspective of gratitude, offering a clearer ideological framework for its operations.

The Essence of Money: Transformation of Gratitude into Value

In our mature capitalist society, traditional financial metrics such as revenue and profit dominate the evaluation of businesses. However, LUMISSION challenges this paradigm, proposing a new definition of money as follows: "Money represents gratitude converted into numerical value."

This perspective encompasses several key elements:

- Services that bring joy
- Solutions to significant problems
- Moments when employees feel fulfilled at work
- Actions that contribute to societal well-being
- Values worth passing to future generations

Only when these factors accumulate does revenue manifest, ultimately building corporate value.

Three Revolutionary Changes Brought by the "Gratitude Vision"

1. Shifting from Profit-Centric to Gratitude-Centric Management
The more gratitude is cultivated, the more financial resources will flow into the company, leading to an increase in the number of corporate fans.

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2. Reframing Profit as a Result
Profit should not be seen as a goal but as a cumulative measure of gratitude. This shift fosters a sustainable revenue model.

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3. Transforming Vulnerable Organizations into Resilient Ones
By respecting employees' dignity and ensuring psychological safety, a cycle of gratitude can be established, generating appreciation from employees, customers, and trust from society.

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Evidence Supporting the Concept of Money as a Currency of Gratitude

- High customer satisfaction rates lead to more referrals than advertising expenses. This shows that gratitude transforms into word-of-mouth actions.
- Companies with high employee happiness see productivity levels 30% above average, indicating gratitude is translated into job fulfillment.
- Organizations that actively contribute to societal well-being naturally enhance their brand value, illustrating how gratitude converts into social trust.

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The Birth of the Gratitude Vision

The economy fundamentally revolves around the process of converting human emotions into value, with gratitude being the strongest form of such value. By centering business operations around gratitude, companies can organically build profits, culture, and trust. The Gratitude Vision has been established to extend this ideology throughout Japan and the world.

Three Strategies to Realize the Gratitude Vision

1. Implementing the Five-Happiness Management
This involves visualizing 13 areas of management, aligning decision-making criteria, and eliminating confusion. Learn More

2. President’s Avatar Service for Decision-Making Systematization
Expanding the president's values across the organization to foster a culture rooted in gratitude. Explore Here

3. Five-Happiness Management Seminar
Integrate the concept of gratitude into every aspect of management: philosophy, organization, products, and customer engagement. Sign Up Here