Supercuts Collaborates with Military Makeover to Honor a Heroic Veteran's Family
Supercuts®, the renowned value salon chain, has recently partnered with "Military Makeover with Montel" for its landmark 40th season. This collaboration aims to honor deserving veterans and their families, with the spotlight on Sergeant Kevin Jones and his family from Duncanville, Texas. This heartfelt initiative is part of a broader effort to give back to those who have sacrificed for their country.
In the latest episode of Military Makeover, the Jones family's home undergoes a remarkable renovation. Meanwhile, the Supercuts team offers personalized hair makeovers to not only Sergeant Jones but also to his wife, Francesca, and sister, Jacqueline—who played a vital role in nominating him for this special recognition. This partnership is a perfect blend of community service and highlighting the importance of personal care for veterans and their loved ones.
John Davi, Executive Vice President and Chief Digital Officer at Regis Corporation, which oversees Supercuts operations, expressed pride in their involvement. He stated, "Supercuts is proud to be a franchised business with salons owned and operated by small business owners across the country, veterans among them. We’re honored to partner with Military Makeover with Montel to support and spruce up the Jones family, recognizing their sacrifice and service."
The episode featuring the Jones family is particularly special not only because of the physical transformation but also due to the emotional uplift that it aims to bring to the family. The Joneses were gifted $500 Supercuts gift cards to enjoy future salon services, ensuring they continue to look and feel their best throughout the year.
Scott Moss, EVP of Programming and President of Integrated Partnerships at BrandStar, echoed the sentiment of gratitude for Supercuts’ involvement in the show. He remarked, "We were thrilled to have Supercuts as our partner for this 40th season of Military Makeover. Helping the Jones family look and feel their best on reveal day was special and we're grateful for their participation in Military Makeover!"
The highly anticipated episode will premiere on Friday, December 13, and will also be available again on Thursday, December 19, at 7:30 a.m. PST and EST on Lifetime TV®. Viewers are encouraged to tune in and witness this inspiring transformation.
Supercuts has established itself as the go-to salon for affordable and quality hair care, featuring a wide range of services from haircuts to coloring, delivered by professional stylists trained to provide exceptional service. Founded in 1975 and headquartered in Minneapolis, Minnesota, Supercuts has expanded its reach, boasting nearly 1,935 salons in the U.S. and Canada as of late September 2024, with sales figures nearing $148 million in the first quarter of fiscal 2025.
In addition to hair services, customers can find an assortment of professional hair care products available for purchase, including renowned brands like Paul Mitchell, Biolage, Redken, and American Crew among others.
About Military Makeover with Montel: This popular branded reality television show stands as a beacon of hope for military families across the nation. Hosted by talk show legend and military advocate Montel Williams, the show showcases inspiring transformations and renovations for deserving veterans and their families. The goal is to uplift the home lives of these heroes, utilizing the support of various companies, non-profits, and local communities. Military Makeover airs on Lifetime® and is also accessible to servicemen and women through the American Forces Network, ensuring that the impact of this noble endeavor reaches audiences both at home and abroad.
The partnership between Supercuts and Military Makeover encapsulates the spirit of giving back to those who serve. It highlights not only the importance of community support but also emphasizes the need for self-care and pride in one's appearance for all, especially for those who've dedicated their lives to serving others.
In the latest episode of Military Makeover, the Jones family's home undergoes a remarkable renovation. Meanwhile, the Supercuts team offers personalized hair makeovers to not only Sergeant Jones but also to his wife, Francesca, and sister, Jacqueline—who played a vital role in nominating him for this special recognition. This partnership is a perfect blend of community service and highlighting the importance of personal care for veterans and their loved ones.
John Davi, Executive Vice President and Chief Digital Officer at Regis Corporation, which oversees Supercuts operations, expressed pride in their involvement. He stated, "Supercuts is proud to be a franchised business with salons owned and operated by small business owners across the country, veterans among them. We’re honored to partner with Military Makeover with Montel to support and spruce up the Jones family, recognizing their sacrifice and service."
The episode featuring the Jones family is particularly special not only because of the physical transformation but also due to the emotional uplift that it aims to bring to the family. The Joneses were gifted $500 Supercuts gift cards to enjoy future salon services, ensuring they continue to look and feel their best throughout the year.
Scott Moss, EVP of Programming and President of Integrated Partnerships at BrandStar, echoed the sentiment of gratitude for Supercuts’ involvement in the show. He remarked, "We were thrilled to have Supercuts as our partner for this 40th season of Military Makeover. Helping the Jones family look and feel their best on reveal day was special and we're grateful for their participation in Military Makeover!"
The highly anticipated episode will premiere on Friday, December 13, and will also be available again on Thursday, December 19, at 7:30 a.m. PST and EST on Lifetime TV®. Viewers are encouraged to tune in and witness this inspiring transformation.
Supercuts has established itself as the go-to salon for affordable and quality hair care, featuring a wide range of services from haircuts to coloring, delivered by professional stylists trained to provide exceptional service. Founded in 1975 and headquartered in Minneapolis, Minnesota, Supercuts has expanded its reach, boasting nearly 1,935 salons in the U.S. and Canada as of late September 2024, with sales figures nearing $148 million in the first quarter of fiscal 2025.
In addition to hair services, customers can find an assortment of professional hair care products available for purchase, including renowned brands like Paul Mitchell, Biolage, Redken, and American Crew among others.
About Military Makeover with Montel: This popular branded reality television show stands as a beacon of hope for military families across the nation. Hosted by talk show legend and military advocate Montel Williams, the show showcases inspiring transformations and renovations for deserving veterans and their families. The goal is to uplift the home lives of these heroes, utilizing the support of various companies, non-profits, and local communities. Military Makeover airs on Lifetime® and is also accessible to servicemen and women through the American Forces Network, ensuring that the impact of this noble endeavor reaches audiences both at home and abroad.
The partnership between Supercuts and Military Makeover encapsulates the spirit of giving back to those who serve. It highlights not only the importance of community support but also emphasizes the need for self-care and pride in one's appearance for all, especially for those who've dedicated their lives to serving others.
Topics People & Culture）
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