LEPAS Launches Its First Global Showroom in Indonesia, Marking a New Era for NEV Vehicles

LEPAS Opens Its First Showroom in Indonesia

On January 19, 2026, LEPAS, the new energy vehicle (NEV) brand from the Chery Group, celebrated a significant milestone by opening its first global showroom in Jakarta, Indonesia. This event was attended by over a hundred guests, including representatives from the Indonesian government, media professionals, key opinion leaders, and dealer partners. The opening of this showroom marks a pivotal moment in the brand’s expansion journey.

The event featured notable attendees, including government officials, LEPAS Indonesia executives, and the 2025 Miss Universe Indonesia winner, who helped inaugurate the showroom with a ribbon-cutting ceremony. Central to the showroom was the flagship LEPAS L8 model, which seamlessly integrates innovation with elegant design. Visitors were guided by AiMOGA, a robotic host that offered smart assistance and navigated guests through the space, providing a revolutionary and immersive experience. Influential lifestyle experts remarked, “From the intelligent robot greeting to the futuristic interior experience, the showroom flawlessly merges technology with sophisticated aesthetics.” The ceremony culminated in the unveiling of the LEPAS Time Capsule, symbolizing the brand's long-term commitment to innovation, quality, and sustainability.

For LEPAS, this inauguration signifies more than just the opening of a showroom; it reflects the successful establishment of a comprehensive operational framework for the global market. Zeng Shuo, President of LEPAS Indonesia, expressed, “The MAS Kelapa Gading showroom reinforces the LEPAS commitment to sustainably build its position through a consistent dealer network, high levels of service, and a unified customer experience.”

Since its launch as an independent brand in April 2025, LEPAS has actively participated in several international events, showcasing its presence at the Indonesia International Auto Show and making its European debut at the Salone dell'Auto di Torino in Italy. The brand has signed distribution agreements in the UAE and Kuwait and celebrated its brand introduction in South Africa alongside dealership agreements. The opening of this showroom has further clarified LEPAS's international objectives and positioning.

This milestone not only serves as a significant symbol of fulfilling the brand's philosophy grounded in a sophisticated lifestyle but also represents a crucial step in establishing LEPAS as a leading reference in the global NEV vehicle market. Looking ahead, LEPAS aims to continue enhancing the integration of technological innovation, design aesthetics, and an elegant driving conception, providing users worldwide with a previously unseen NEV vehicle mobility experience that embodies a luxurious lifestyle.

LEPAS Showroom