#Canada #Valcourt #Ride Out Intimidation #Yellow Day #BRP Inc

BRP's Commitment to Riding Out Intimidation

BRP Inc., a leader in the powersports industry, proudly commemorates the third anniversary of its global community engagement program, Ride Out Intimidation. Since its inception in 2022, the company has allocated more than CAD $10 million to philanthropic efforts aimed at creating a safer and more respectful environment for everyone.

Bullying is a pervasive issue worldwide, impacting one in five school-aged children and nearly 40% of working professionals according to various studies. In light of this alarming statistic, BRP decided to take significant action. Elise Auvachez Millot, Vice-President of Public Affairs, Government Relations, and Corporate Sustainability at BRP, emphasized the careful consideration that led to selecting this cause. “After thorough evaluation, we wanted a cause that was globally relevant, aligned with our company values, and where our investment could lead to meaningful change,” she remarked.

Over the past three years, BRP has collaborated with over 35 organizations across 12 countries, including the Fondation CHU Sainte-Justine in Canada, Bully Zero in Australia, The Polar Academy in the UK, Dare to Care in Canada, and the Fundación Nemi A.C. in Mexico. BRP has also worked alongside ambassadors like Bikers Against Bullies Worldwide, reinforcing the initiative's reach and impact. These collaborative efforts successfully reached more than 385,000 individuals, guaranteeing that support extends to 973 schools, workplaces, and institutions.

A hallmark of the initiative is Yellow Day, BRP's annual global awareness event dedicated to combating bullying. Held on February 13, 2025, the third edition brought together over 3,650 employees, 55 dealers, 37 ambassadors, 33 agencies and suppliers, and representatives from 25 communities, all united in their stand against intimidation by wearing yellow and sharing their support on social media platforms. This collective action reinforces a powerful message: bullying is unacceptable and must be confronted head-on.

Looking forward, the fourth edition of Yellow Day is set to take place on November 21, 2025, promising to amplify the movement’s momentum further.

As one of the foremost leaders in powersports, with a rich legacy spanning over 80 years, BRP remains committed not only to creating exhilarating adventures through its diverse product range—including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am vehicles, and more—but also to ensuring a future that prioritizes safety, respect, and community values. With annual revenues of CAD 7.8 billion from its operations in over 130 countries, BRP employs about 16,500 individuals, all dedicated to fostering an environment characterized by responsibility and innovation.

The positive impact of BRP's initiatives underscores a vital message that the fight against bullying is ongoing, and collaboration with various organizations is essential to making significant strides. As BRP continues to innovate and promote positive change, their commitment to tackling significant social issues remains unwavering.

For further details about BRP and its wide range of powersport products, visit BRP's website.