#Japan #VTS #Nagano #JR East #View Tetsu

Introducing the 'View Tetsu' Brand

In an exciting development for train enthusiasts, JR East View Tourism and Sales Co., Ltd. (VTS) has unveiled a new brand called 'View Tetsu.' This initiative aims to provide a wealth of train-centric content, including travel packages and photography events, tailored for rail fans who truly appreciate the intricacies of a train journey.

A Passion-Centric Concept

'View Tetsu' aspires to cultivate a rich community centered around the love of railways. Operating under a concept that encourages individual hobbies, 'View Tetsu' intends to offer unparalleled railway experiences unique to the JR East group. The brand presents various curated journeys and activities designed to celebrate the deep affection for trains:
Riding – Opportunities to board special chartered trains.
Photographing – Exclusive photography sessions with various train models, typically inaccessible to the public.
Listening – Engaging experiences with railroad sounds to enrich the sensory aspects of train travel.
Exploring – Adventures that delve into abandoned railway lines, appealing to the explorer in every train enthusiast.

A Brand Identity and Launch Campaign

The 'View Tetsu' brand represents a highly special journey themed around fostering a love for railways. Alongside the launch, the company has planned promotional activities from May 1 to October 31, 2025, coinciding with a 'View Tetsu' birth campaign to attract fans eager to join this unique experience. As part of these efforts, VTS will reveal distinctive travel products designed specifically for railway aficionados.

Upcoming Special Trips

To kick off this initiative, VTS is set to announce several exclusive travel offerings:

1. Deep Dive into the 143 Series – A fixed photography session with the rarely seen KuMoYa 143-52 and KuMoUni 143-1, exact vehicles which showcase the iconic colors of Shonan and Yokosuka, respectively. This session will take place in the Nagano General Vehicle Center and is limited to 25 participants.

• - Date: May 25, 2025
• - Registration: Click here for the selling page

2. EF65, DD16, and 189 Series Photography Event – A unique chance to capture images of the EF65, DD16, and KuHa 189 on display, coupled with a backstage glimpse into vehicle maintenance practices at the Nagano center. Participants can witness firsthand the details that typically go unseen, making this event an educational boon for any train lover.

• - Date: June 20, 2025
• - Registration: Click here for the selling page

3. Cross-Regional Journeys – Rail journeys from Asahikawa to Kushiro using the KiHa 40 series, operating along valuable historical routes reminiscent of past tourism campaigns. Travelers will have the opportunity to admire scenic stops along the way, with unique access to less frequented stations such as Wakkanai and Nemuromachi.

• - Date of Departure: June 5 and 6, 2025

Collaboration with Digital Apps

Future initiatives also include collaborating with digital station stamp apps like 'Ekitagu,' helping fans document their travels in a more interactive manner.

Social Media Engagement

Moreover, 'View Tetsu' will launch an Instagram campaign from May 1 to October 31, 2025. Participants who share their favorite train photos with the hashtag #ViewTetsu will have the chance to win prizes, including vouchers and exclusive merch. Engagement on social media is encouraged to create a growing community of train lovers.

Conclusion

As 'View Tetsu' steps into the spotlight, it aims to connect with individuals who thrive on exploring the beauty of railways while nurturing a deeper appreciation for Japan's rich rail heritage. Join the campaign, follow along on social media, and get ready to experience train travel in a new light that celebrates not just the journey but also the passion that underlines every rail adventure.

Visit View Tetsu's special site to stay updated on events and interactions designed especially for rail fans.