#Japan #Tokyo #Soft Brain #eSales Manager #CRM Product

Soft Brain Takes Over Tokyo Subway Ads for CRM Boost

In a bid to expand the recognition of its flagship product, the CRM/SFA system "eSales Manager," Soft Brain Inc. has announced the initiation of a subway advertising campaign in Tokyo. Starting January 13, 2026, the campaign will dominate the interiors of key lines within the Tokyo Metro, specifically the Asakusa Line, Mita Line, Shinjuku Line, and Oedo Line.

Founded in 1999, Soft Brain has established itself as a pioneer in the domain of customer relationship management solutions, being the first company to launch a CRM/SFA system in Japan. The company has evolved to provide comprehensive solutions that reform all customer interface activities including marketing, sales, and after-sales service.

In alignment with its mid-term business strategy for 2024 and beyond, Soft Brain is focusing on a multi-product strategy that transcends traditional CRM/SFA limits. This strategy is intended to drive business growth by offering a broad array of innovative products and functions. Over the past year, Soft Brain has introduced several new items:

1. Full renewal of its flagship CRM/SFA platform, "eSales Manager (esm)".
2. After-service support CRM, "esm Service".
3. Marketing automation tool, "esm Marketing".
4. Integration platform, "esm Linkage".
5. Workflow tool, "esm Flow".
6. No-code development tool, "esm Appli".
7. CTI system, "esm Call".
8. Back-office automation with AI Concierge.

This extensive product lineup, driven by the multi-product strategy, empowers organizations not just within sales, but across diverse operations and scenarios. The subway promotion aims to spread awareness of the mission that Soft Brain embodies: enhancing customer interactions at various touchpoints to simultaneously achieve efficiency improvements, productivity gains, and revenue growth.

Campaign Details

The advertising campaign will run from January 13, 2026, for one year, across specified subway lines. Interested parties can find out more about the eSales Manager platform at the company’s website: Soft Brain. However, the specific details about the train formations and timetable are confidential and inquiries about these matters to the railway company or station personnel are discouraged. The advertising schedule is subject to change without prior notice, so please check the company's updates regularly. Additionally, passengers are kindly reminded to adhere to mobile phone etiquette while onboard the trains.

About eSales Manager

Since its launch in August 1999 as Japan's first CRM/SFA, Soft Brain has continuously provided solutions aimed at transforming customer interaction activities across marketing, sales, and after-service. At the heart of Soft Brain’s offerings is the high-performance CRM/SFA tool, "eSales Manager" (esm). Alongside it are the marketing automation tool, "esm Marketing", and the management tool for after-service, "esm Service". These solutions leverage practical know-how gained from customer process management across various industries.

Soft Brain's system accommodates the unique sales processes of diverse businesses, facilitating visibility, measurement, and improvement throughout the process management phase. This results in improved operational efficiency and increased sales and profits. The company also provides robust consulting services before and after system implementation, boasting a customer satisfaction rate of 95%, informed by over 5,500 successful deployments. Further details can be found at the Soft Brain website: Soft Brain.

About Soft Brain Inc.

Company Name: Soft Brain Inc.
Location: 11th Floor, Nomura Real Estate Ginza Building, 6-18-2 Ginza, Chuo, Tokyo, Japan
CEO: Hirobumi Toyoda
Established: June 17, 1992
Business Focus: Development and provision of cloud applications/platforms for customer interface activities
Website: Soft Brain

Contact for Media Inquiries

Public Relations Contact: Ayako Akimoto, Sales Planning Division
Phone: 03-6779-9800
Fax: 03-6779-9310
Email: [email protected]

With this strategic subway advertisement initiative, Soft Brain aims to reinforce its presence in the CRM sector while continuing to innovate for the future.