Wacoal's Educational Program Reaches 200,000 Participants with 'Tsubomi School'

Wacoal's Educational Initiative: A Milestone in Body Awareness

Wacoal Corporation, a leader in women's underwear, has made significant strides in body education through its outreach program, 'Tsubomi School'. With the cumulative number of participants surpassing 200,000 as of July 2025, this initiative is aimed at educating school-aged children and their parents about the vital role of underwear and awareness of bodily changes during the crucial developmental years.

What is the 'Tsubomi School'?

'Tsubomi School' serves as a platform for elementary and middle school students, specifically targeting girls from the 4th to the 9th grade, along with their guardians and educators. The program provides scientific insights based on research from Wacoal’s Human Science Research and Development Center. The curriculum focuses on key topics including bodily changes during growth, the appropriate selection of underwear, and fostering constructive conversations about these transitions.

Adolescence often brings confusion and insecurity about physical and mental changes, making it challenging for children to seek guidance from peers or adults. The 'Tsubomi School' addresses these sensitive issues by conducting workshops, both in-person in the Kanto and Kansai regions, and virtually across the nation. Lecturers, composed of Wacoal employees, engage students through interactive games and discussions that demystify bodily changes and promote a positive outlook on growth.

Gender-Inclusive Approach

In light of recent social movements toward gender equality, Wacoal has expanded its curriculum to include a co-educational course for 4th graders starting in 2023. This initiative facilitates interaction between boys and girls, focusing on essential lessons about bodily changes and the types and roles of underwear, emphasizing a collaborative learning environment.

Diverse Lesson Formats

The 'Tsubomi School' offers two primary formats: the on-site class and the online class. The on-site sessions, available in Kanto and Kansai, engage students with hands-on activities and discussions. The online version makes the program accessible to students nationwide, accompanied by original educational materials and videos, all provided at no charge.

The workshops not only educate about the biological aspects of growth but also aim to foster open communication between parents and their children regarding body-related concerns. Feedback from participants has been overwhelmingly positive. Students express relief and encouragement after understanding the normalcy of their individual changes, while parents find guidance in navigating their children's developmental phases.

Continuing the Mission

Wacoal remains committed to supporting the growth of children's physical and emotional well-being. Through the 'Tsubomi School' and its various outreach initiatives, the company seeks to equip youth with accurate knowledge about their bodies and the functionality of underwear, thus encouraging healthy views towards their development. Plans for 2025 will focus predominantly on online offerings to ensure continued accessibility and engagement.

Conclusion

The remarkable success of Wacoal's 'Tsubomi School' underscores the importance of education in fostering a healthy body image and understanding during a critical stage of life. With a focus on inclusivity and scientific literacy, this initiative is shaping a new generation that approaches growth with confidence and knowledge.

For further information about 'Tsubomi School' and Wacoal's educational courses, you can visit the official website.