KAYAVA. Main Store Emerges in Tokyo
On July 15, the KAYAVA. Main Store opened its doors in Kachidacho, Tokyo, marking an exciting new chapter for the ramen brand as it aims to expand into the United States. This venture is a part of Plenus Co., Ltd.'s broader strategy to grow internationally.
About Plenus Co., Ltd.
Based in Ginza, Chuo, Plenus operates an impressive total of 3,060 restaurants worldwide, including popular takeaway bento chain "Hotto Motto" and dining establishment "Yayoi Ken." Currently, they have over 2,810 locations in Japan and 250 in eight overseas countries and regions, continuing to spread the reach of Japanese cuisine.
A Focus on Handmade Ramen
KAYAVA. stands out in the crowded ramen landscape by offering exclusively handmade ramen. The ramen is made on-site from carefully selected ingredients, starting with the broth. The stock comes from domestic chicken, including whole chickens and chicken bones, simmered gently to extract deep umami flavors. The noodles themselves are also homemade, crafted from domestically produced wheat and designed to pair perfectly with the rich broth.
An Elegant Dining Experience
The KAYAVA. Main Store doesn’t just serve delicious ramen; it also promises a unique dining atmosphere. By merging traditional Japanese aesthetics with a modern design, the restaurant offers guests a special setting to enjoy their meals. The brand ethos, "Addicting & Less is more," emphasizes the goal of crafting unforgettable ramen using the purest ingredients without unnecessary additions.
The Concept Behind KAYAVA.
The name KAYAVA. is derived from Kachidacho, an area famous for its historical urban development during the late Edo period. The logo incorporates kana characters, representing Japanese culture, with a red dot symbolizing the commitment to delivering top-quality ramen.
Expansion Into the U.S.
As ramen shops are relatively scarce in cities like Los Angeles and New York, KAYAVA. is stepping into the vibrant food scene of Seattle, which is known for its readiness to embrace new flavors. The goal is to set off a wave of ramen culture across the United States, starting with their distinct offering and aiming for nationwide expansion.
Signature Dishes
Noteworthy menu items include:
- - Chicken Paitan Ramen - A creamy, deeply flavored broth made from 특選阿波尾 chickens.
- - Seito Shio Ramen - A clear soup that showcases the rich flavor of specialty sauces paired with chicken.
- - Chuka Soba - A nostalgic soy sauce ramen featuring boiled pork and vegetables.
Each dish is priced competitively, with Chicken Paitan Ramen and Shio Ramen each at 1,000 yen (tax included).
Restaurant Design
The exterior design beautifully balances modern sophistication with traditional Japanese elements, while the interior invites patrons to savor the experience. Located on the first floor of the Nihonbashi Yayoi Building, KAYAVA. also houses flagship stores of "Hotto Motto" and "Yayoi Ken."
Meet the Creator
Mitsuo Onishi, a seasoned professional in the culinary field, has become a prominent figure in the ramen industry. After cultivating his craft in Osaka, Onishi expanded to Boston, where his restaurant, Tsurumen Davis, has received accolades including "Best of Boston 2019."
Conclusion
KAYAVA. is on a mission to spread Japanese culinary delights across the globe, starting with its innovative approach to ramen and its unique dining experience. With plans for further expansion in the U.S. by 2025, KAYAVA. is set to introduce many new fans to the unforgettable flavors of handcrafted ramen.
Restaurant Information
Name: KAYAVA. Main Store
Address: 1-7-1 Kachidacho, Chuo-ku, Tokyo, Japan
Hours: Weekdays 11:00 AM - 10:00 PM, Saturdays 11:00 AM - 9:30 PM (Closed 3:00 PM - 5:00 PM), Closed on Sundays and holidays
Seating: 15 seats