WACUL Achieves 100% Parental Leave for Men and Boosts Female Manager Ratio

WACUL's Breakthrough in Gender Equality

WACUL, a pioneering firm specializing in digital marketing transformation, has announced impressive advancements in its gender equality initiatives. With female managers now comprising 21.7% of its leadership team, and a remarkable 100% male parental leave uptake for two consecutive years, WACUL is at the forefront of promoting diverse work styles and supporting employees' well-being.

The Unique 'Flywheel Model'

At WACUL, the belief that human resources are a company's most valuable asset drives the development of its distinctive human resource framework known as the 'Flywheel Model'. This innovative approach emphasizes the continuous growth and development of employees, equating their progress with sustainable corporate success.

The Flywheel Model consists of three key stages:

1. Attract: WACUL employs proactive communication strategies from its management, emphasizing alignment with the company’s mission and vision during recruitment. This includes increased focus on quality hiring and resource allocation toward staff development.

2. Engage: Rooted in the philosophy that individual growth propels company growth, WACUL enhances internal communication through initiatives such as one-on-one meetings, practical training sessions, and team lunches—supporting early inclusion and retention of talent.

3. Delight: By fostering a culture where employees take joy in their work and feel empowered to grow, WACUL encourages team members to refer potential new hires. This cyclical structure benefits the organization through recruitment, development, retention, and further growth.

Growth in Female Leadership Rates

In fiscal year 2025, WACUL's female leadership ratio surged to 21.7%, a significant leap from the previous year’s 15.0%. This progress can be attributed to flexible job placements and support systems catering to employees' career paths and family needs. Testimonials from female managers underscore the effectiveness of WACUL’s supportive environment, allowing them to balance professional responsibilities with personal milestones.

Voices from Women in Leadership

Take, for example, a unit leader from the SD department, Ms. Uesugi, who has successfully navigated motherhood while advancing her career. After having a child in 2023, she expressed gratitude for the company’s accommodating policies, which allowed for role adjustments accommodating her family’s needs. The increase in female managers, she notes, not only reflects substantive change but also inspires a commitment to excel further in her role.

Consistent Male Parental Leave

WACUL's commitment to a balanced workplace is equally evident in its male parental leave achievements. For the second consecutive year, the company has maintained a 100% male employee parental leave uptake. Feedback from team members highlights a welcoming atmosphere for taking parental leave, complemented by thorough organizational support to facilitate smooth transitions back to work.

One unit leader, Mr. Koizumi, who took three months of parental leave in 2024, shared an overwhelmingly positive experience, emphasizing the importance of discussing parental leave within couples. Encouraged by past male employees who participated in the program and the absence of negative workplace sentiments surrounding paternal leave, he advocates for ongoing support among peers considering taking leave.

Commitment to Diversity and Inclusion

As WACUL's human capital strategies continue to evolve, the company remains dedicated to reinforcing its culture of inclusivity. The goal isn’t solely to encourage work-life balance but to cultivate a workplace where every individual can thrive—regardless of gender, age, or lifestyle choices.

With an ongoing focus on enhancing flexible work arrangements, skills development, and reinforcing diversity and inclusion frameworks, WACUL is set on achieving its mission of maintaining organizational growth while fulfilling its social responsibilities.

For more information on available positions, visit WACUL Careers Section.