BRP's Groundbreaking Sustainability Program: Beyond the Ride
BRP Inc. has announced a transformative sustainability initiative for 2030 known as "Beyond the Ride," which aims to bolster the company's commitment to improving environmental, social, and governance (ESG) practices. This pioneering program solidifies BRP's stance as a leader in the powersports industry, striving for excellenceday in and day out.
Denis Le Vot, President and CEO of BRP, articulated the vision behind this initiative, emphasizing the importance of sustainable practices intertwined with the thrill of powersport experiences. "Beyond the Ride is about ensuring our industry grows in ways that are both thrilling and responsible. It reflects who we are today and who we wish to become," he stated. This initiative resonates with the shared ambitions of BRP's employees, partners, riders, and communities, unifying them in a common goal for progress.
Three Pillars of Sustainability
Incorporating a holistic approach, the "Beyond the Ride" program focuses on three core areas: Environment, Social, and Governance.
1. Environmental Commitment
BRP has set ambitious environmental targets that focus on its facilities, supply chain, and product lifecycle:
- - Facilities: The company is committed to reducing Scope 1 and 2 emissions in manufacturing operations by 30% and aims to divert at least 85% of waste from landfills at each site. Additionally, BRP plans to establish site-specific plans for reducing freshwater consumption in water-stressed areas by 2030.
- - Supply Chain: BRP seeks to collaborate with suppliers who share its sustainability vision. This includes embedding carbon metrics within the supplier selection process by 2028 and ensuring that a significant portion of supply chain emissions come from suppliers with formal emissions reduction commitments by 2030.
- - Product Innovation: The initiative aims for new internal combustion engine (ICE) models to reduce greenhouse gas emissions by an average of 4% during their usage phase. Furthermore, BRP is aligning its electric vehicle offerings to meet customer demand and plans to integrate recycled materials into product development more robustly by 2030.
2. Social Responsibility
BRP recognizes its role in positively impacting communities and has pledged to invest 1% of its pre-tax profits to enhance community welfare. The initiative includes the global "Ride Out Intimidation" campaign aimed at combating intimidation, alongside promoting responsible riding practices among employees and the broader riding community. The company enforces a strict health and safety target known as "Zero Incident, Zero Impact" across all its facilities worldwide, ensuring a safe working environment for its workforce.
3. Ethical Governance
Transparency and ethical conduct lie at the heart of BRP's governance. To reinforce this, BRP mandates that all permanent office employees and board members undergo annual training in the company's Code of Ethics. The initiative also includes implementing standards for ethical practices concerning artificial intelligence (AI), ensuring responsible use throughout the organization.
Conclusion
Through its "Beyond the Ride" program, BRP is making strides toward a sustainable future that merges thrilling powersport experiences with responsible practices. By focusing on everyday improvements within its environmental, social, and governance frameworks, BRP exemplifies how a company can commit to relentless betterment.
To explore more about BRP's initiatives and products, visit
brp.com.