SKE's Stance on Combating the Issue of Counterfeit Vaping Products

SKE's Commitment Against Counterfeit Vaping Products



Introduction


In a decisive move aimed at maintaining product integrity, SKE has brought attention to the daunting issue of counterfeit vaping products infiltrating the market. These imitations not only infringe on SKE's intellectual property rights but also pose significant safety risks to consumers. SKE has articulated its zero-tolerance policy towards any form of forgery or unauthorized distribution, emphasizing the company's commitment to brand protection and consumer safety.

Understanding the Problem


Counterfeit products are a growing concern within the vaping industry. Many of these items falsely bear SKE's name, logos, and branding, misleading consumers about their authenticity. The presence of these fake products in the marketplace undermines brand trust and poses an imminent danger, as unregulated products may not comply with safety standards, potentially harming users. Such violations are not only a direct attack on SKE’s intellectual property but also on the health and safety of the consumers who rely on their products.

SKE’s Position


SKE firmly asserts:
1. Authenticity Matters: Products manufactured or sold without SKE's approval are not genuine SKE products.
2. No Tolerance for Forgery: SKE does not condone or allow the manufacture or sale of counterfeit goods in any circumstances.
3. Consumer Safety is Paramount: Protecting consumer welfare and ensuring the integrity of the market are essential responsibilities of the brand.

Actions Taken by SKE


To tackle this pressing issue responsibly and systematically, SKE has implemented several measures:

Market Surveillance and Evidence Gathering


SKE actively monitors both online and offline sales channels, including cross-border platforms. Particular attention is given to regions identified as high-risk for counterfeit activities. Furthermore, professional authentication measures are employed to collect evidence if product forgery is suspected.

Administrative and Legal Enforcement


SKE proactively files formal complaints and reports to relevant regulatory authorities. Legal proceedings against parties involved in serious violations will be pursued in accordance with applicable laws. SKE also reserves the right to disclose enforcement outcomes in compliance with legal frameworks.

Governance of Distribution Channels


SKE is committed to clearly identifying and regularly updating its list of authorized distribution channels. Stricter adherence to compliance requirements and accountability mechanisms for retailers are enforced. Additionally, tracing measures for products are put in place to detect and prevent abnormal distributions.

Consumer Guidance


SKE encourages consumers to:
  • - Recognize SKE’s branding and purchase only through official SKE flagship stores or authorized distributors.
  • - Check authenticity guidelines before using any product.
  • - Report any suspected counterfeit products through SKE's official customer service channels.

SKE aims to support consumers in safeguarding their legitimate rights and interests to the fullest extent permitted by law.

Long-term Commitment and Industry Responsibility


The fight against product counterfeiting is not a one-time action but a sustained commitment from management. SKE is dedicated to continuously investing in product safety, compliance management, and brand defense. Collaboration with regulatory bodies, industry groups, and partners is essential for nurturing a transparent and responsible vaping market.

SKE firmly believes that respect for the rule of law, consumer safety, and long-term responsibility are critical foundations for building solid brand trust.

For more information, please visit SKE’s official website or their social media pages:

Topics Consumer Products & Retail)

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