The Launch of Mothra Maratan: A New Soup Delicacy
The latest offering from Ouchi de Maratan, a subsidiary of Nexter Inc., has arrived in Shinjuku: the beloved Mothra Maratan. This unique twist on the classic dish aims to make authentic Japanese-style maratan accessible to everyone, especially those who shy away from spicy foods.
This launch marks not just the introduction of a new soup but also a step toward making maratan a staple of Japanese cuisine, akin to soba and sushi. The branding aligns with the parent company's vision to position Japanese-style maratan as a new culinary symbol of the Reiwa era. With its mission to establish this dish within Japanese food culture, the company hopes to provide delight and health through each bowl.
A Bowl of Comfort
Mothra Maratan embodies the spirit of its namesake creature, offering a comforting experience similar to the gentle nature of Mothra itself. Priced at ¥999, this dish represents a level of spiciness explicitly designed for those who prefer milder flavors. In fact, the spice level is set to zero, reassuring customers who may be hesitant about heat. For those craving a bit more depth, an optional seasoning mix transforms the broth into a richer, black soup achieved through the use of potent spices.
The product consists of 400cc of frozen soup and 120g of specially sourced harusame (bean vermicelli). Notably, the harusame is crafted by a century-old manufacturer in Nara, known for its traditions and dedication to quality. The soup itself features a dual base of chicken broth and flavorful dashi made from dried flying fish, delivering a uniquely deep and rich taste experience.
Sustainability and Community Focus
A core component of Ouchi de Maratan is its commitment to sustainability. The company has joined the Shinjuku Eco Business Council, emphasizing its promise to reduce food loss and contribute positively to local communities while promoting a sustainable food culture. The company encourages consumers to harness leftover ingredients at home by combining them into its specialized herbal soup.
This initiative aligns with their broader vision of circulating food culture where local ingredients mingle with creativity. In doing so, they aim to provide more than just a meal but an immersive experience fostering connections between people and their local areas.
The Maratan Experience
The maratan experience is emblematic of the brand’s promise of “delicious and beautiful” food. Each serving of Mothra Maratan is a thoughtful blend of spices designed to nurture both the body and the soul. By maintaining a commitment to health and well-being, it promises to provide nourishment that resonates with both flavor and health benefits.
As part of their broader effort to appeal to health-conscious individuals, Mothra Maratan is also gluten-free, allowing it to cater to varying dietary preferences without compromising taste. This combination of health and flavor makes it an ideal choice for anyone looking to enjoy a delicious yet nutritious meal.
Ouchi de Maratan is excited about this launch and encourages customers to visit their official website to purchase and learn more about their offerings. By providing the authentic taste of maratan at home, they aim to create joy and health in everyday meals.
Make your day brighter with a bowl of Mothra Maratan, and embrace the flavors of this emerging staple in Japanese cuisine!