#Indonesia #Jakarta #Chery #LEPAS

LEPAS Launches Its First Global Showroom in Indonesia

On January 19, 2026, the innovative brand LEPAS, which specializes in vehicles powered by new energy sources and is part of the Chery Group, officially opened its inaugural showroom in Jakarta, Indonesia. This event garnered significant attention, attracting over a hundred attendees, including representatives from the Indonesian government, media, industry leaders, and partner dealers. The establishment of this showroom is viewed as a pivotal chapter in LEPAS's expansion strategy in the competitive landscape of new energy vehicles.

During the ceremony, influential figures, including Miss Universe Indonesia 2025, participated in a ribbon-cutting event to officially open the LEPAS showroom. The showroom prominently featured the flagship model, the LEPAS L8, which combines cutting-edge technology with sophisticated design. An innovative robot, AiMOGA, provided personalized consultations and guided visitors through the showroom, offering an immersive experience that emphasized customer engagement and modern aesthetics. Lifestyle influencers commended the showroom as a perfect blend of technology and elegant design, illustrating the brand's mission to deliver quality and sustainability in the automotive sector.

Building a Global Brand
For LEPAS, the opening of this showroom is not just about showcasing vehicles but also symbolizes the successful launch of its entire brand ecosystem on an international stage. Zeng Shuo, the president and director of LEPAS Indonesia, noted that the showroom's location in Mas Kelapa Gading reinforces LEPAS’s commitment to building a sustainable brand through a consistent network and quality service experience.

Since its debut as an independent brand in April 2025, LEPAS has made significant strides worldwide. Notable milestones include participating in the first international car show in Indonesia (GIIAS) and the European premiere at the Salone dell'Auto di Torino in Italy, along with signing dealer contracts in the United Arab Emirates and Kuwait and launching in South Africa. With this showroom opening, LEPAS has clearly established its positioning and goals in the global market.

The event featured a time capsule ceremony representing the brand's long-term commitment to innovation, quality, and sustainability. This step underlines LEPAS’s philosophy of promoting an elegant lifestyle through its vehicles.

The company intends to continue deepening the integration of technological innovation, design aesthetics, and a premium driving experience. By doing so, LEPAS aims to offer consumers a groundbreaking new energy vehicle experience that redefines mobility and travel.

As LEPAS moves forward, it emphasizes its vision of integrating cutting-edge technology and sustainable practices into its business model, marking a significant shift in how modern vehicles can enhance individuals' lifestyles while being environmentally conscious.



LEPAS is poised to become a reference point in the global new energy vehicle market, setting standards for quality and innovation. The journey has just begun, and the future looks bright for this emerging brand in the electric vehicle sector.