Salon Dojo Launches to Transform Salon Business Management through Actionable Practices

Revolutionizing Salon Management: The Launch of Salon Dojo

In August 2025, Axis One Co., Ltd. officially launched Salon Dojo, an online management curriculum tailored for beauty salon owners. With the motto of transitioning from intuition-based management to a structured approach, Salon Dojo seeks to instill reproducible habits in business practices.

Understanding the Challenges

Axis One has accumulated over 5,000 consultations with salon managers, which has revealed common challenges they face:
1. Reliance on instincts rather than data-driven decision-making.
2. Efforts in attracting customers and repeating sales are often haphazard.
3. A lack of learning opportunities leads to improvement being largely personal and subjective.

These issues, as identified by Axis One, stem not from a lack of skills, but rather from an absence of productive habits and thought processes. Hence, the concept of Salon Dojo was born—not just a place for learning, but a space for redoing and refining effective practices.

Overview of Salon Dojo

Who Can Join?

Salon Dojo is designed for beauty salon owners within Japan, particularly those in their early stages or with annual sales under 10 million yen.

Format & Pricing

- Format: Fully online training consisting of video lessons, LINE support, and community engagements.
- Membership Fee: 49,800 yen annually (tax included), acting as a pilot offer for initial participants.
- Duration: A two-day intensive session followed by a year of support.
- Goal: To improve management practices by solidifying action habits.

Key Features

- Case studies sharing and templates for action will be offered, alongside AI chatbot support.

Main Support Services

1. Weekly Assignments: Encourage habit formation through weekly reflection and presentation of action tasks.
2. Knowledge Sharing: Monthly Zoom sessions featuring successful salon owners and updated video tutorials.
3. Community Engagement: Utilize Discord for interaction and sharing, with Zoom meetings for collective discussions.
4. One-Day Study Session: An orientation to cover essential training topics with recordings available later.
5. Networking Events: Quarterly gatherings focused on updates and flexible scheduling.
6. Salon Dojo Chatbot: Instant answers to salon management queries, ensuring consistent support for newcomers.

Ideal Candidates

- Those unsure about how to start their newly opened salon.
- Owners experiencing instability in monthly income and seeking strategies to improve.
- Individuals who wish to view management through numerical strategies rather than mere intuition.
- Those looking for motivation to take action and improve their business.

Founder’s Statement

Akira Minamiguchi, the lead of Salon Dojo, emphasizes, “Many salon managers rely on their instincts, struggling with numerical and strategic thinking. Business is about the systems we implement. With a solid framework, anyone can take action.” He clarifies that Salon Dojo is more than a typical training program; it is a space for personal transformation into actionable routines, steering towards effective management practices.

Looking Ahead

Looking to the future, Salon Dojo plans to extend its offerings with a program for salon owners exceeding 10 million yen in annual sales, labeled Salon Dojo NEXT. Moreover, they aim to support product development and franchise opportunities generated within the community. Efforts will also be directed at uplifting the industry through their YouTube channel 'Salon Dojo' and social media platforms, further contributing to a culture of empowerment among salon entrepreneurs.