#Japan #Takasaki #LINGERIENA #JUNA #Gunma Silk

LINGERIENA: A Sustainable Femcare Brand

Introduction

The Japanese femcare brand, LINGERIENA, stands out as a beacon of sustainability in women’s care, bringing attention to both environmental and gender health issues. Founded by Junko Ando, JUNA Inc. is based in Takasaki, Gunma Prefecture, where they utilize locally sourced silk to create products that reflect both grace and practicality. Recently, LINGERIENA was honored as a finalist in the prestigious 15th Women’s Business Grand Prix 2026, set to take place in Shinagawa on February 8, 2026.

Origin of the Brand

The inspiration behind LINGERIENA is rooted in the alarming decline of Gunma silk production, which has plummeted by over 99% in the last fifty years. Once renowned as Japan’s leading silk-producing region, Gunma has seen a drastic reduction in local sericulture, with only 125 farms remaining as of 2016. While this beautiful area is recognized for its cultural heritage, the actual production practices are facing an imminent threat of disappearance.

Recognizing both the environmental decline and the often-overlooked challenges of women’s health, LINGERIENA aims to create a sustainable future while enhancing the dignity and wellbeing of women.

Addressing Social Issues

In Japan, cultural perceptions around menstruation and women’s health often emphasize endurance and acceptance of discomfort. Many women are conditioned to view menstruation as a strict inconvenience, leading to neglect in proper care. It’s not uncommon for women, despite experiencing discomfort, to accept these feelings as “just part of life.” However, with the growing diversity of women's health needs—spanning menstrual cycles, menopause, and various health conditions—it's clear that innovation in product offerings is essential.

Therefore, the birth of LINGERIENA comes from the belief that feminine care products should be beautiful, comfortable, and designed to honor the female body. Junko Ando emphasizes the need for choices that empower women, making LINGERIENA synonymous not only with functionality but also with style and elegance.

The Philosophy of LINGERIENA

LINGERIENA is driven by a mission to transform the experience of women’s health. No longer should “blue days” be viewed as times of mere suffering, but rather an opportunity for self-care and compassion. Each product crafted by LINGERIENA, from reusable cloth pads to beautifully crafted lingerie, is designed with gentleness and warmth in mind, utilizing the softness of Gunma silk.

Key Features of LINGERIENA Products:

• - Soft and Sustainable: Crafted from high-quality Gunma silk, ensuring comfort against the skin.
• - Beautiful Aesthetics: Although functional as sanitary products, they maintain the elegance of lingerie.
• - Eco-Friendly Options: Focused on sustainability through reusable products, aiming to reduce waste.
• - Age-Inclusive Designs: Products suited for women across various life stages accommodate changing needs.

Rather than treating sanitary items as mere commodities, LINGERIENA positions them as celebratory expressions of a woman's pride in her body.

Real Stories, Real Impact

Through engaging with users, LINGERIENA continues to learn about the unspoken struggles women face. Many women have shared their frustrations about the inadequacy of traditional sanitary products to address issues stemming from health conditions, menopause, or aging. LINGERIENA stands apart by being more than just a product; it represents an understanding of women’s lived experiences.

Meet Junko Ando: The Visionary

As the founder of LINGERIENA, Junko Ando is passionate about fostering community and support for women’s health. Hailing from Gunma, Ando's journey led her through various professions, including wedding planning and media, where she witnessed pivotal moments in women's lives. After experiencing her own challenges, including marriage and family health crises, she recognized the urgent need for better menstrual care options. Her realization about the importance of both functionality and design paved the way for establishing JUNA Inc. and launching LINGERIENA.

Looking Ahead

The Women’s Business Grand Prix in Shinagawa celebrates its 15th anniversary, spotlighting women’s entrepreneurial ventures across Japan. The event not only empowers women but showcases projects that have made impactful strides toward sustainability and social changes. As LINGERIENA prepares for its moment on stage, it carries with it the hopes of ensuring that women everywhere feel valued and empowered.

Conclusion

In an age where sustainability and women’s wellness are paramount, LINGERIENA serves as an inspiring model of how businesses can align purpose with social responsibility. As they aim to redefine the narrative surrounding feminine care, LINGERIENA is not just meeting a market need; it is inspiring a cultural change toward a more respectful and loving view of women's health.

Company Overview:

• - Name: JUNA Inc.
• - Established: October 4, 2022
• - Location: Takasaki, Gunma Prefecture
• - Mission: Creating high-quality domestic silk products, fostering growth in women’s entrepreneurship, and supporting local events.
• - Brand: LINGERIENA
• - Website: juna.style
• - Contact: [email protected]