Celebrate Valentine's Day with Adoptable Cats: Fresh Step and Ariana Madix Join Forces
As Valentine's Day approaches, singles often find themselves overwhelmed by the pressures and expectations of romantic dating. However, this year, Fresh Step and Ariana Madix are encouraging those looking for love to consider a different approach: adopt a cat! Kicking off on February 3, a unique campaign titled "Date Cats, Not Humans" is set to make its debut in partnership with Bumble and Best Friends Animal Society.
In a move that combines the power of technology with compassion for animals, this initiative allows Bumble users to swipe right not just on potential partners, but on adorable cats in need of loving homes. Best Friends Animal Society, a leading national animal welfare organization, will showcase these lovable cats available for adoption, transforming the dating scene into a nurturing environment for both humans and felines.
Why should singles consider a cat for companionship this Valentine's Day? Recent research by Fresh Step, conducted in collaboration with YouGov, reveals that having a cat might enhance one’s dating success. For cat owners, emotional openness is significantly higher; only 8% express reservations about sharing feelings, compared to 16% of non-cat owners. This emotional transparency can create deeper connections, both with pets and potential dates on apps.
Additionally, cat owners enjoy a distinct advantage on dating platforms. Statistically, they are over five times more likely to receive positive attention due to their pet's presence in photos. About 24% of cat owners have indicated that a cat's image would make them more inclined to swipe right, in contrast to just 11% of general users. Such findings suggest that adopting a cat could not only provide a loving companion but strengthen one’s appeal in the dating world.
The campaign's details make it easy to participate: starting February 3, cat lovers can explore adoptable cats via the Bumble app or through bestfriends.org/FreshStep. Fresh Step will also support new cat parents by offering a month of free cat litter with each adoption through February, redeemable at Walmart. Furthermore, during Valentine's Day weekend (February 13-16), they will cover adoption fees up to $10,000 at select locations, spanning cities like Houston, Los Angeles, New York City, and the Best Friends Animal Sanctuary in Kanab, Utah.
"Cat love is honest, constant, and deeply rewarding," said Deb Crandall, Marketing Lead for Fresh Step. "This Valentine’s Day, we aim to change the narrative around modern relationships and show that meaningful connections can often be found with our feline friends, not just at fancy dinner tables."
Julie Castle, CEO of Best Friends Animal Society, added, "We are dedicated to a no-kill mission which ensures every healthy and treatable pet in shelters gets a second chance. Each adoption this Valentine's weekend moves us closer to our goal where no cat faces unnecessary euthanasia."
The “Date Cats, Not Humans” campaign is part of Fresh Step's broader initiative to enhance the overall quality of life for both cats and their owners, featuring new packaging and refreshed strategies tailored to meet modern pet owners' expectations. These innovations reflect a commitment to delivering reliable performance while emphasizing the meaningful bond between cats and people.
As we prepare for this Valentine's Day, it’s essential to remember that love can take many forms. While human relationships can often bring complexities, offering a loving home to a cat is an opportunity to share joy in a simpler, more straightforward manner. For those contemplating where to find their Valentine this year, perhaps consider heading to the shelters instead of crowded restaurants; it might just lead to the most fulfilling relationship you've ever experienced.
To learn more about how to adopt a cat this February, make sure to follow the campaign on social media and check out the available felines who are eagerly waiting for their forever homes. With cats, you not only gain a loyal companion but also shape a community of caring individuals who believe in the transformative power of love—one swipe at a time.
In a move that combines the power of technology with compassion for animals, this initiative allows Bumble users to swipe right not just on potential partners, but on adorable cats in need of loving homes. Best Friends Animal Society, a leading national animal welfare organization, will showcase these lovable cats available for adoption, transforming the dating scene into a nurturing environment for both humans and felines.
Why should singles consider a cat for companionship this Valentine's Day? Recent research by Fresh Step, conducted in collaboration with YouGov, reveals that having a cat might enhance one’s dating success. For cat owners, emotional openness is significantly higher; only 8% express reservations about sharing feelings, compared to 16% of non-cat owners. This emotional transparency can create deeper connections, both with pets and potential dates on apps.
Additionally, cat owners enjoy a distinct advantage on dating platforms. Statistically, they are over five times more likely to receive positive attention due to their pet's presence in photos. About 24% of cat owners have indicated that a cat's image would make them more inclined to swipe right, in contrast to just 11% of general users. Such findings suggest that adopting a cat could not only provide a loving companion but strengthen one’s appeal in the dating world.
The campaign's details make it easy to participate: starting February 3, cat lovers can explore adoptable cats via the Bumble app or through bestfriends.org/FreshStep. Fresh Step will also support new cat parents by offering a month of free cat litter with each adoption through February, redeemable at Walmart. Furthermore, during Valentine's Day weekend (February 13-16), they will cover adoption fees up to $10,000 at select locations, spanning cities like Houston, Los Angeles, New York City, and the Best Friends Animal Sanctuary in Kanab, Utah.
"Cat love is honest, constant, and deeply rewarding," said Deb Crandall, Marketing Lead for Fresh Step. "This Valentine’s Day, we aim to change the narrative around modern relationships and show that meaningful connections can often be found with our feline friends, not just at fancy dinner tables."
Julie Castle, CEO of Best Friends Animal Society, added, "We are dedicated to a no-kill mission which ensures every healthy and treatable pet in shelters gets a second chance. Each adoption this Valentine's weekend moves us closer to our goal where no cat faces unnecessary euthanasia."
The “Date Cats, Not Humans” campaign is part of Fresh Step's broader initiative to enhance the overall quality of life for both cats and their owners, featuring new packaging and refreshed strategies tailored to meet modern pet owners' expectations. These innovations reflect a commitment to delivering reliable performance while emphasizing the meaningful bond between cats and people.
As we prepare for this Valentine's Day, it’s essential to remember that love can take many forms. While human relationships can often bring complexities, offering a loving home to a cat is an opportunity to share joy in a simpler, more straightforward manner. For those contemplating where to find their Valentine this year, perhaps consider heading to the shelters instead of crowded restaurants; it might just lead to the most fulfilling relationship you've ever experienced.
To learn more about how to adopt a cat this February, make sure to follow the campaign on social media and check out the available felines who are eagerly waiting for their forever homes. With cats, you not only gain a loyal companion but also shape a community of caring individuals who believe in the transformative power of love—one swipe at a time.
Topics Consumer Products & Retail）
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