#USA #Shelton #men's grooming #BIC #Flex 5

BIC Unveils Flex 5 Trim & Shave: A New Era in Men’s Grooming

BIC, a pioneer in shaving solutions for over 50 years, is stepping into the spotlight with an innovative personal care tool—the Flex 5 Trim & Shave. This revolutionary device, launching at a time when the demand for efficient grooming products is soaring, promises to be a game-changer by combining a precision trimmer with a premium shaving cartridge.

A Thoughtful Design for Modern Men

The BIC Flex 5 Trim & Shave is a first-to-market 2-in-1 grooming tool that offers users seamless versatility. The design centers on user convenience, enabling men to switch effortlessly between trimming and shaving. Through a unique detachable setup, users have access to a dual-length precision trimmer paired with a clinically-designed shaving cartridge, giving them complete control over their grooming routine.

This clever design marks BIC’s strategic move beyond conventional disposable razors, paving the way for a broader range of grooming products. The Flex 5 Trim & Shave not only embodies BIC's commitment to simplicity through innovation but also meets the evolving needs of modern consumers seeking both quality and value in their grooming tools.

Understanding Consumer Needs

Market research reveals a compelling need for tools that combine high performance with affordability. Approximately 93% of men trim their hair, with an astonishing 98% also engaging in shaving. This insight has driven BIC to create a product that caters directly to this dual-use requirement. Additionally, the demand for trimming versatility is accentuated by data indicating that 86% of men prefer trims to a length of 3mm or shorter, with 71% opting for shorter lengths of 0.5mm or less.

Consumers are enthusiastic about a tool like the Flex 5 Trim & Shave, which eliminates the bulk and hassle often associated with traditional electric trimmers that require batteries and multiple confusing attachments.

Key Features of the Flex 5 Trim & Shave

The Flex 5 Trim & Shave is meticulously designed with several standout features:

• - Head-to-Toe Precision: The device features a dual-sided trimmer and a five-blade shaving cartridge, ensuring accuracy and a close, comfortable shave.
• - Always Ready: Its battery-free and water-resistant design means users can enjoy dependable performance at any time or place without the concern of downtime.
• - Effortless Style Control: The trimmer provides two adjustable length settings, offering grooming flexibility—from achieving a clean, five o'clock shadow to a well-defined stubble.
• - Sensitive Skin Friendly: Equipped with a dermatologist-tested razor head that is clinically proven for sensitive skin, the tool aims to provide a smooth shave with minimized irritation.

Haven Cockerham, BIC's Chief Commercial Officer for North America, emphasizes the importance of consumer insights in the development of the Flex 5 Trim & Shave. He notes that the tool aims to reshape expectations in the men's grooming landscape, merging quality with unyielding value.

Strong Consumer Reception

Early consumer testing results indicate that the Flex 5 Trim & Shave has made a significant impact, with 80% of participants expressing overall satisfaction and intent to purchase. Moreover, 89% rated its performance as equal to or superior to that of leading competitors.

Availability and Pricing

The BIC Flex 5 Trim & Shave is available at major retailers nationwide, including Walmart and Amazon, starting at a suggested retail price of $5.97 for the starter kit. This affordability, combined with high performance, positions it as an attractive option for men looking to elevate their grooming game without breaking the bank.

About BIC

BIC is renowned for its commitment to quality across a range of products, including stationery, lighters, and grooming tools. With operations in over 160 countries and a history spanning 80 years, BIC continues to innovate while emphasizing sustainability and accessibility in their product offerings. For more information on BIC and its full product lineup, visit BIC's website and follow them on social media platforms like LinkedIn, Instagram, and YouTube.