Hesai Group Strengthens Market Position with Major European Automaker Partnership, Securing 1 Million Units

Hesai Group Strengthens Market Position with Major European Automaker Partnership

Hesai Group, a global leader in 3D perception technology, has made headlines by securing a remarkable design win with a prestigious European automotive manufacturer. This exciting development is expected to yield over 1 million units of its advanced lidar technology, a pivotal component in modern automotive safety features.

The new order comes on the heels of Hesai's recent announcement of its Level 3 automation program with Mercedes-Benz, further solidifying the company's reputation as a frontrunner in the automotive sector. This particular partnership not only highlights Hesai's capabilities in manufacturing but also demonstrates the trust major global automakers place in its technology. The lidar units will be integrated across more than ten vehicle models, particularly within the OEM's joint venture brands in China.

Hesai's ATX model, a compact long-range lidar, plays a crucial role in Advanced Driver Assistance Systems (ADAS). Since its launch into mass production in 2025, the ATX has been rapidly adopted as a standard safety component in high-volume passenger vehicles, making it the best-selling long-range lidar in its category. The model has reached an impressive milestone of over 1 million units delivered, with a substantial backlog of orders exceeding 6 million units, showcasing the increasing demand for reliable and efficient lidar solutions in the automotive market.

One of the remarkable features of the ATX is its proprietary addressable photon isolation technology, which enhances its capability to detect potential hazards at an earlier stage. This advancement leads to improved active safety measures in vehicles, a significant concern for both manufacturers and consumers in the era of autonomous driving. The success of the ATX reaffirms Hesai's strong position in the industry, enabled by its full-stack in-house Application-Specific Integrated Circuit (ASIC) development, ensuring high performance and scalability throughout its product line.

Hesai's rapid ascent to the forefront of the lidar market is underpinned by several structural advantages, including robust quality management practices, advanced manufacturing techniques, and a well-developed supply chain network. The company's commitment to innovation and excellence has allowed it to secure design wins from over 40 different Original Equipment Manufacturers (OEMs), totalizing around 160 vehicle models in various markets.

According to recent reports from the Yole Group, Hesai has been ranked as the number one global supplier of long-range lidar specifically tailored for ADAS applications, capturing an impressive 43% market share in 2025. This significant market dominance illustrates the growing need for advanced sensing technologies in automotive design, particularly as the push towards autonomous vehicles intensifies.

As Hesai continues to forge new partnerships and expand its product offerings, the company demonstrates a unique blend of innovation and practicality that aligns with the demands of modern automotive technologies. The enduring commitment to enhancing vehicle safety through superior lidar solutions positions Hesai Group as a vital player in the evolving landscape of the automotive industry, paving the way for safer and more efficient driving experiences in the future.