#Japan #30th Anniversary #Toy Factory #Kani #RV Models

Celebrating 30 Years of Toy Factory in 2025

As Toy Factory, a leading manufacturer of camping cars based in Kani City, Gifu Prefecture, celebrates its 30th anniversary in 2025, the company reflects on a year filled with innovative launches and significant developments. Known for manufacturing the highest number of HiAce-based camping vehicles in Japan and being the top seller of FIAT DUCATO-based campers in Asia, Toy Factory has made remarkable strides over the years.

New Models Unveiled at Japan Camping Car Show 2025

The year kicked off with the Japan Camping Car Show 2025, where Toy Factory showcased two groundbreaking camper models. Among them was the brand's first FIAT DUCATO-based model named gioia, which accommodates five passengers and sleeps five, designed especially for families. The spacious interior garnered considerable attention, marking a significant addition to Toy Factory's offerings.

Furthermore, in celebration of three decades in the business, the BADEN 30th Anniversary Limited Model was introduced, reflecting gratitude for past successes while symbolizing future aspirations. Many visitors found this special edition to be a highlight of the event, cementing Toy Factory's legacy.

At the exhibition, the first-ever camper, Lindberg, created by founder Akifumi Fujii and his family, was displayed, sparking nostalgia and interest among attendees. This anniversary also saw the release of the Life Style Book, encapsulating Toy Factory’s philosophy towards craftsmanship and featuring happy camper experiences, available through physical mail and digital catalogs.

Expanding Horizons at Automobil Council 2025

In spring, Toy Factory made its debut at the Automobile Council 2025, which extended beyond traditional car shows to include art, music, and engaging discussions. Partnering with EURO-TOY, Toy Factory established official contracts with European motorhome brands to bring authorized import motorhomes to Japan. Two units from the Italian brand LAIKA were showcased, where renowned designer Giorgetto Giugiaro visited the booth to observe the LAIKA/KREOS L 5009, sharing insights on high-end luxury motorhomes.

The event underscored Toy Factory's commitment to introducing top-tier products and engaging with industry leaders. Following this, the A.I.M (Authorized Import Motorhomes) division solidified its presence in the Japanese market.

Convenient Campers and Targeted Solutions

As demand for parking solutions grew, Toy Factory launched a camper-specific motor pool facility named Land Marina in Sagamihara City, Kanagawa Prefecture. This facility allows for safe storage of large campers ranging from 7-8 meters, significantly addressing the common concern of vehicle storage for potential buyers. A major enhancement for clients, it supports parking verification for sites located more than 2 km from residential properties.

In June, Toy Factory introduced its TFME Division, focusing on B2B and B2G sectors utilizing their expertise in camper design and technology to develop mobility solutions for government agencies and corporations. Initiatives like the Marumobi disaster response vehicles and a new type of odorless, water-free toilet named Kuresana were some of the setting projects aimed at addressing societal challenges.

Engaging Camp Enthusiasts at Tokyo Camping Car Show 2025

Summer heralded a significant comeback for Toy Factory at the Tokyo Camping Car Show 2025, where the FIAT DUCATO L3H2-based Brugge was introduced. With its capacity for five passengers, four sleeping arrangements, and a multi-room feature, this model was well-received among families seeking comfort.

In the fall, another special model to celebrate the 30th anniversary was launched from the DA VINCI series: the 30th LIMITED EDITION. Recognized for being ideal for adult travelers, this model coupled innovative designs with flashy aesthetics inspired by the company's green color scheme.

Media Recognition and Consumer Engagement

October saw Toy Factory gain national exposure through TV Tokyo’s Nikkei Special: Cambrian Palace, which highlighted the company’s rapid growth in a competitive market, unveiling the secrets behind their success. Showcasing strict craftsmanship, dedication to customer experiences, and efforts toward disaster prevention, the feature resonated widely with audiences.

The grand event Japan Mobility Show 2025 attracted around 1 million attendees, where Toy Factory presented the DA VINCI 6.0 [STAR WARS] EDITION, a licensed camper edition that attracted enthusiasts worldwide. The limited five-unit production sold out quickly, demonstrating the brand's ability to captivate and thrill its fans.

In November, Toy Factory hosted the significant camping event, TOY CAMP 2025, which gathered about 1,000 users of Toy Factory campers, emphasizing community and shared experiences among campers. This landmark event reinforced the importance of connection and appreciation for customers who have journeyed with Toy Factory.

A Commitment to the Future

As 2025 draws to a close, the company proudly earned the Best Dealer Award by Brand from Stellantis for its exceptional performance in the Asia-Pacific region, recognizing its success with FIAT DUCATO sales. The award further solidifies Toy Factory's reputation on an international scale.

With their journey shaped by the support of loyal customers, Toy Factory is set to embrace the New Year by launching the New Year Fair starting January 8, 2026. As they continue to innovate and meet customer needs, Toy Factory is determined to stay at the forefront of the camper market, paving the way for countless adventures in the future.