#Japan #Tokyo #Daiwa Securities #Meiji Yasuda #Japan Life

2025's Graduate Recruitment Ranking: A Comprehensive Overview

The 19th edition of the Graduate Recruitment Power Ranking, conducted by Diamond Human Resources for students graduating in March 2026, unveils the top choices among university students in Japan. Meiji Yasuda Life Insurance claims the overall first position for the third straight year. The ranking evaluates companies across several categories within recruitment efforts, including online presence, internship offerings, promotional materials, communication via email and social media, seminars, and interactions with current employees.

Understanding the Ranking Methodology

The Graduate Recruitment Power Ranking surveys students on various aspects of recruitment, gathering assessments in distinct areas. The evaluation categories include:
1. Company website
2. Internship opportunities
3. Brochures and recruitment guides
4. Email and social media interactions
5. Seminars and information sessions
6. Networking with former employees
7. Selection and interview processes

Each aspect is scored, contributing to an aggregate score representing the company’s overall recruitment strength. This assessment serves as a critical feedback mechanism for companies to understand their appeal to prospective candidates.

The survey involved 864 participants, covering students from both public and private universities across the nation, conducted between March 3 and June 27, 2025. Evaluation criteria included a weighted point system based on student preferences, fostering an accurate and comprehensive ranking.

Highlights of the Rankings

Top Performers

In the recent survey, Meiji Yasuda Life Insurance achieved first place overall by excelling in the selection and interview category and performing strongly across the board in internships, promotional materials, seminars, and interactions with former employees. Japan Life Insurance secured the second spot, also performing well in internships and seminars. Daiwa Securities followed in third place, ranking favorably across various evaluation categories including selection processes.

Noteworthy Trends

The rankings reflect a wider trend among students prioritizing the design and information richness of company communications. Meiji Yasuda’s webpage, which is noted for its strong design and user-friendly information, played a vital role in attracting student attention. Likewise, internship programs that permitted practical engagement were highly rated by participants.

The overall rankings list numerous large financial institutions, establishing them as preferred employers. Notably, major banks and insurance firms dominated the top tier, showcasing a clear preference among today’s graduates for established and reputable financial companies.

Category-Specific Insights

• - Homepage Rankings: Sumitomo Mitsui Banking Corporation took first place for their engaging web design and clear information layout, making them a favorite among students.
• - Internship Programs: Japan Life led the way, with offerings allowing students to immerse themselves in real-world scenarios, thereby enhancing their understanding of industry roles.
• - Brochure Evaluation: Sumitomo Corporation's promotional materials stood out for their appealing design and substantial content, garnering high marks.
• - Email and Social Media: Sky continues to lead in this category, leveraging various social media platforms to engage students with timely and relevant content, underscoring the effectiveness of digital communication strategies.
• - Seminars and Information Sessions: Mitsubishi UFJ Bank emerged as a front-runner by facilitating meaningful interactions between prospective recruits and experienced employees.
• - Networking with Former Employees: Japan Life maintained its top ranking by offering valuable insights and personalized advice to students during discussions.
• - Selection Processes: Finally, Meiji Yasuda’s commitment to a people-centric recruitment approach was evident, with positive student feedback emphasizing their supportive interview atmosphere.

This comprehensive assessment sheds light on the importance of effective communication and supportive engagement strategies for companies aiming to attract top talent. As companies continuously adapt to the evolving preferences of the newest generation of job seekers, the Graduate Recruitment Power Ranking serves as a vital resource for both employers and candidates alike, fostering a mutual understanding of expectations and opportunities.

Conclusion

As the landscape of job recruitment continues to evolve, institutions and companies must stay attuned to the feedback from students. The results from the 2025 Graduate Recruitment Power Ranking not only highlight the strong performance of established companies but also point towards the critical priorities that future generations of job seekers hold. By emphasizing clear communication, rich informational resources, and supportive recruitment processes, companies can effectively navigate the competitive landscape of talent acquisition.