#Japan #Yokohama #Heineken #Beer Garden #World Beer Day

Celebrate World Beer Day with Heineken's Unique Offerings

On August 1, in recognition of World Beer Day, Heineken Japan is thrilled to introduce an exciting new drinking experience that caters to both home and outdoor enjoyment. Under the leadership of CEO Tony Wheeler, Heineken Japan is championing a 2-way style of savoring beer that is perfect for any setting.

5L Keg: Your Home Bar Experience

One of the highlights of this initiative is the 5-liter keg, designed specifically for home-use. This portable keg allows for a seamless transition from a relaxing evening at home to a lively gathering with friends during summer barbecues or reunions with family. It’s the perfect size for family parties and offers a bar-like experience right in your own living room, turning any night into a celebration.

Not only does the keg enhance your home drinking culture, but it also preserves the freshness of the beer for up to 30 days after opening, offering a varied drinking experience as you enjoy casual conversations and relaxing meals with your loved ones.

The Ideal Gathering at Sogo Yokohama Beer Garden

This summer, Heineken is also sponsoring the Beer Garden at Sogo Yokohama, located on the rooftop of the department store in a vibrant space called 'The Sun Plaza BBQ Garden.' With a maximum capacity of 400, this open-air venue provides a social atmosphere for enjoying BBQ while savoring Heineken's premium beer. What’s more, the Beer Garden features a unique unlimited drinking plan that allows guests to enjoy up to six hours of non-stop beverages.

Plan Highlights

• - Duration: Until October 13, on weekends and holidays.
• - Location: Sogo Yokohama Rooftop – The Sun Plaza BBQ Garden.
• - Hours: 16:00–22:00 (last entry at 20:30, last drink order at 21:30).
• - Details of Plans: Unlimited drinking for 6,000 yen (adults), or 90-minute drinking plan for 4,500 yen, with included BBQ sets and side dishes. Over 50 drink options, including Heineken draft, are available.

Stress-Free Luxuries

Imagine indulging in a stress-free environment, sharing laughter with friends, family, or coworkers, all while enjoying delicious food and refreshing drinks. With the approach of warmer weather, enjoying a chilled pint of Heineken outdoors will undoubtedly become an essential part of your summer.

The Home Beer Revolution

The compact 5L keg is a fantastic asset for family gatherings or parties and makes for an impressive home bar setup. With easy transportation and no power needed, it's the perfect companion for camping trips or backyard BBQs. Simply cool the keg, and you’re set for a delightful experience of pouring fresh Heineken at any event, even outdoors.

A New Experience for All

Whether it's a cozy evening alone, a lively get-together with friends, or a family gathering during the holidays, the announced 5L keg is changing how we celebrate and toast. As social drinking norms evolve, Heineken remains dedicated to offering innovative ways to enjoy beer at home.

Fun Facts About Heineken

Heineken is not just about enjoying great beer; it's also about understanding the essence of this global brand. Distinctive facts include:

• - Global Consistency: The unique A yeast strain utilized for brewing Heineken ensures the same great taste worldwide.
• - Top Non-Alcoholic Option: Heineken 0.0 is the world's number one non-alcoholic beer, perfect for any occasion.
• - Real Connections: Heineken Japan is reintroducing human connection with its unique smartphone app oriented toward reducing screen time and fostering real-life interactions.

Join the celebration this summer by experiencing the premium offerings of Heineken! Together, let’s raise a glass towards making more memorable moments with friends and family. Cheers to experiences that go beyond just enjoying great beer!

For more details, visit the official website and Heineken’s social media channels for all the latest news and events.