PlayersTV and Genius Sports Collaborate for NewFront 2025 in NYC

PlayersTV Teams Up with Genius Sports for 2025 NewFront in New York

On May 8, 2025, PlayersTV will host its NewFront event in New York City, joining forces with Genius Sports. This collaboration aims to unveil the highly anticipated PlayersTV+, a subscription-based streaming service focused exclusively on athlete media and fan engagement. The event promises to be a game-changer for advertisers and sports fans alike, blending cutting-edge technology with innovative content.

Elevating Athlete-Centric Media

PlayersTV is a pioneering media network that emphasizes athlete-driven stories and experiences. As the first media company owned by athletes and their fans, it seeks to empower athletes to tell their narratives while fostering deeper connections with sports enthusiasts. The upcoming NewFront will showcase how PlayersTV+ is poised to become the exclusive destination for sports lifestyle content, going beyond the typical viewing experience.

During the event, attendees can expect a sneak peek at six new original shows featuring star athletes, demonstrating the unique storytelling capabilities that PlayersTV seeks to deliver. This event is not just about showcasing content; it’s about establishing a new standard for how athletes engage with their audiences through various media platforms.

Partnership with Genius Sports

Genius Sports, known for its leadership in sports data and technology, will also play a crucial role at the NewFront. By leveraging its expertise, Genius Sports will introduce cutting-edge advertising solutions that allow brands to reach sports fans through precise targeting at scale. The FANHub Activation Platform, a highlight of this partnership, aims to seamlessly integrate programmatic advertising and social media capabilities with real-time sports data.

Josh Linforth, Chief Revenue Officer at Genius Sports, expressed excitement regarding the shift in advertising strategies needed to engage sports fans effectively. As more viewing options arise, brands must adapt, and this collaboration aims to facilitate that transition.

Innovative Advertising Solutions

The NewFront won’t just spotlight PlayersTV’s latest shows; it will also introduce advanced advertising technology. The Augmented Advertising initiative will feature sponsor integrations currently deployed with prominent entities like the LA Rams and EA Sports, showcasing how brands can creatively connect with audiences through engaging advertisements. The synergy between PlayersTV and Genius Sports enables a unique platform where brand messaging can resonate strongly with viewers, facilitating meaningful interactions.

Deron Guidrey, Co-founder of PlayersTV, emphasized the significance of merging fan data, athlete stories, and advanced advertising technologies to create enriched experiences for fans. The partnership heralds a new era in sports media, where athletes' influence and personalized content converge, reimagining how fans interact with their favorite sports personalities.

A Cultural Movement

PlayersTV+ is being portrayed not just as another streaming service, but as a cultural movement powered by influential voices within the sports community. The 2025 NewFront aims to signify the beginning of a new chapter in athlete-led media, enhancing the visibility and narratives around athletic lifestyles.

In addition to exclusive previews of upcoming shows, the event will include performances from PlayersTV athlete-partners and discussions that highlight advertiser integration opportunities across Players Media Group's diverse ecosystem, which includes platforms such as Players360, designed to leverage AI technology for targeted ad placements.

Backed by over 70 athlete investors, including notable figures like Chris Paul and Dwyane Wade, PlayersTV is on the brink of redefining sports media and fan interaction through its innovative approaches.

Conclusion

The collaboration between PlayersTV and Genius Sports represents a significant advancement in sports media, focusing on authenticity and engagement. As the industry evolves, sporting enthusiasts can look forward to a more immersive and personalized viewing experience that connects them directly with the lives of their favorite athletes. The 2025 NewFront event could be a landmark moment in the journey toward transforming sports media.

For additional information on PlayersTV and their initiatives, visit PlayersTV.