OutKick Achieves Impressive Year-Over-Year Growth in Social Media Engagement for February 2025
In recent reports, OutKick has shown remarkable growth across its social media platforms, finishing February 2025 with an impressive increase in engagement. The national multimedia sports platform, known for its insightful and relevant sports content, generated over 1.4 million social actions on major platforms including Facebook, X (formerly Twitter), and Instagram. This marks a 24% increase compared to February 2024. Additionally, the total video views on these platforms soared to over 21.8 million, reflecting a 16% rise over the same period last year.
Gary Schreier, OutKick's Senior Vice President and Managing Editor, emphasized the platform’s commitment to producing content that resonates with its audience. He mentioned that the platform focuses on common sense and authenticity, concepts that have evidently contributed to its strong growth trajectory in a highly competitive digital landscape.
Breaking down the numbers further, OutKick's performance on Facebook was particularly outstanding, with 9.9 million total video views, which is an astonishing 79% increase compared to the previous year. On Instagram, social actions rose to 839,000, jumping by 95% from February 2024. Meanwhile, the rebranded X platform (formerly Twitter) saw a remarkable rise, achieving over 221 thousand social actions, a 74% increase compared to the same month last year, along with reaching 8 million total video views, a notable jump of 122%.
Such achievements highlight OutKick's strategic approach towards engaging its fanbase by not just focusing on sports but also interweaving elements of pop culture and current events. This unique blend of content resonates well with a diverse audience, reinforcing OutKick's position as one of the fastest-growing multimedia platforms in the sports industry.
Founded by Clay Travis, OutKick has expanded significantly since its inception, leveraging its innovative content and a dynamic roster of reporters, hosts, and contributors. The platform, which operates under the umbrella of FOX Corporation, now reaches tens of millions of fans monthly through various channels including video livestreams, social media, podcasts, and radio.
For more extensive content and up-to-date news articles, fans and followers are encouraged to visit OutKick's official website. With its continuous efforts to engage audiences with authentic content, OutKick is set to maintain its upward trajectory as a leading name in the sports multimedia space.
Overall, the achievements reported for February 2025 surely set a positive tone for the upcoming months, as OutKick continues to innovate and expand its reach in the ever-evolving digital landscape of sports and entertainment.
Gary Schreier, OutKick's Senior Vice President and Managing Editor, emphasized the platform’s commitment to producing content that resonates with its audience. He mentioned that the platform focuses on common sense and authenticity, concepts that have evidently contributed to its strong growth trajectory in a highly competitive digital landscape.
Breaking down the numbers further, OutKick's performance on Facebook was particularly outstanding, with 9.9 million total video views, which is an astonishing 79% increase compared to the previous year. On Instagram, social actions rose to 839,000, jumping by 95% from February 2024. Meanwhile, the rebranded X platform (formerly Twitter) saw a remarkable rise, achieving over 221 thousand social actions, a 74% increase compared to the same month last year, along with reaching 8 million total video views, a notable jump of 122%.
Such achievements highlight OutKick's strategic approach towards engaging its fanbase by not just focusing on sports but also interweaving elements of pop culture and current events. This unique blend of content resonates well with a diverse audience, reinforcing OutKick's position as one of the fastest-growing multimedia platforms in the sports industry.
Founded by Clay Travis, OutKick has expanded significantly since its inception, leveraging its innovative content and a dynamic roster of reporters, hosts, and contributors. The platform, which operates under the umbrella of FOX Corporation, now reaches tens of millions of fans monthly through various channels including video livestreams, social media, podcasts, and radio.
For more extensive content and up-to-date news articles, fans and followers are encouraged to visit OutKick's official website. With its continuous efforts to engage audiences with authentic content, OutKick is set to maintain its upward trajectory as a leading name in the sports multimedia space.
Overall, the achievements reported for February 2025 surely set a positive tone for the upcoming months, as OutKick continues to innovate and expand its reach in the ever-evolving digital landscape of sports and entertainment.
Topics Entertainment & Media）
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