#Japan #Tokyo #coffee #FamilyMart #Snow Brand

Celebrate Snow Brand Milk's 100th Anniversary with FamilyMart!

FamilyMart, one of Japan's leading convenience store chains, is excited to announce a special collaboration with Snow Brand Milk to celebrate its 100th anniversary. The event, titled “Celebrate at FamilyMart! Big Thanks Festival for Snow Brand Milk's 100th Anniversary!”, kicks off on September 23, 2025, across approximately 16,300 FamilyMart locations nationwide.

Snow Brand Milk, a prominent player in Japan's dairy industry, officially turned 100 in 2025. To commemorate this milestone, FamilyMart has planned various collaborative campaigns. In stores, customers will find the beloved Snow Brand Coffee presented in a limited edition packaging inspired by FamilyMart’s colors, available for a limited time.

Limited Edition Snow Brand Coffee

• - Product Name: Snow Brand Coffee (500ml / 1000ml)
• - Price: 500ml - 135 yen (tax included: 145 yen)

1000ml - 226 yen (tax included: 244 yen)

• - Release Date: September 23, 2025
• - Availability: Nationwide (excluding Okinawa)

This specially designed packaging will make the Snow Brand Coffee stand out, creating a unique experience for fans. However, please note some regions may have different pricing and availability, and certain products might not be offered.

Exciting App Campaigns with FamilyPay

As part of this celebration, FamilyMart's app, FamilyPay, is hosting a stamp campaign. Customers can collect stamps by purchasing eligible Snow Brand Milk products. Each product bought earns one stamp. With enough stamps, participants can enter to win special campaign merchandise and rewards, with a total of 550 lucky winners to be drawn!

Campaign Details:

• - Campaign Period: September 23, 2025 - October 6, 2025
• - Entry Period: September 23, 2025 - October 10, 2025

Eligible Products:

Customers can participate with selected Snow Brand Milk items (some exclusions apply).

Prize Categories Include:

• - 8 stamps: 10 winners will receive a FamilyMart exclusive backpack featuring the new Snow Brand Coffee package.
• - 5 stamps: 20 winners can choose between a “Sakeru Cheese” cushion and a “Snow Brand Hokkaido Butter” blanket, both designed from previously released lottery items.
• - 3 stamps: 500 winners will receive 500 yen worth of FamilyMart points.

For every eligible product purchased, one stamp will be added regardless of the payment method. Check the FamilyPay app for further details.

Special App Coupons Available

Throughout the campaign, customers can access a variety of useful coupons for Snow Brand Milk products through FamilyMart’s FamilyPay app. These coupons will allow users to enjoy discounts while shopping. Here are some highlights:

• - Snow Brand Coffee (500ML/1000ML): 30 yen off
• - Plum Fe Yogurt: 30 yen off
• - Megumi Yogurt Drink: 30 yen off
• - Asian Dessert Options: 40 yen off.

FamilyMart is committed to being your go-to convenience store, ensuring that every customer feels connected like family. Join us in celebrating this remarkable milestone with Snow Brand Milk, and enjoy the exclusive offers waiting for you in-store and online! We look forward to serving our communities with convenient, quality products that bring joy!

Together, let’s make this celebration a memorable one!