Innovative Toys Announced as Finalists for 2027 Toy of the Year® Awards
Exciting Announcement: 2027 Toy of the Year® Finalists Unveiled
On November 7, 2026, the Toy Foundation announced the standout finalists for the prestigious 2027 Toy of the Year® (TOTY®) Awards during the Chicago Toy & Game Fair (CHITAG) in Rosemont, Illinois. This year, 122 innovative toys and games were nominated, showcasing a delightful array of choices certain to inspire holiday wish lists across households.
Among the finalists are unique entries such as buildable solar flowers, a growing plush tiger cub, and a variety of engaging sensory toys designed to enhance play experiences for children. Pamela Mastrota, the Executive Director of The Toy Foundation, emphasized the significance of these toys: "Behind every great toy is the opportunity to spark joy, inspire imagination, and make a child's day brighter. The finalists for this year's TOTY Awards exemplify remarkable creativity and innovation in the toy industry."
The TOTY Awards serve not just to highlight the year's top toys but also function as a critical fundraiser for The Toy Foundation’s vital programs. All proceeds support the Foundation's Play Fund and Toy Chest initiatives, which strive to bring the comfort, joy, and healing power of play to children in need around the globe.
Families can check out all the finalist toys and cast their votes for the People's Choice Award by visiting ToyAwards.org. Voting is open now through January 6, 2027, and winners from each category, alongside the overall Toy of the Year and People's Choice Award honorees, will be announced in February 2027.
2027 Finalists Overview
The finalists span various categories, ensuring suitable options for different interests and ages:
Action Figure of the Year
- - Disney and Pixar Toy Story 5 Ultimate Action Figures by Mattel, Inc.
- - LEGO Spider-Man Hero Figure by LEGO Systems, Inc.
- - Power-Charge Spider-Man by Hasbro, Inc.
Educational Toy of the Year
- - CloudiKids by BTL USA CORP
- - Smartivity Solar System by Smartivity Labs
- - National Geographic Virtual Reality Extinction by Abacus Brands, Inc.
Game of the Year
- - CATAN - On the Road by Asmodee North America, Inc.
- - Foosbots Rivals Cup by Fat Brain Toy Co.
- - Kanoodle Party by Educational Insights
These are just a few examples of the exciting nominations available this year. The diversity and creativity presented not only showcase what the toy industry has to offer but continue to elevate playtime experiences for children everywhere.
Upcoming Celebration
The TOTY Awards gala is scheduled for February 19, 2027, in New York City, where industry professionals will gather to celebrate innovation in toys and unveil the winners. The ceremony is an exclusive event, with proceeds aimed at supporting children in need.
About The Toy Foundation: As a 501(c)(3) charity, it’s the philanthropic arm of The Toy Association. The Foundation works tirelessly to create a world where every child can enjoy the benefits of play, reaching over 38 million children in need worldwide.
For more details about the awards, the finalists, and The Toy Foundation’s initiatives, please visit ToyFoundation.org.
Topics Consumer Products & Retail）
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