#Japan #Kyushu #LIVE BOARD #Digital OOH

LIVE BOARD Expands Digital OOH Advertising in Kyushu

In a significant move for the digital advertising landscape, LIVE BOARD, based in Shibuya, Tokyo, has announced the integration of four new digital signage installations across key locations in Fukuoka, Oita, and Kumamoto. This initiative, managed by JR Kyushu Agency, is set to start on November 9, 2026, and aims to leverage advanced ad delivery methods, including impressions based on visibility-adjusted contact (VAC) metrics. This methodological evolution allows advertisers to reach audiences effectively, ensuring that their ads are displayed to those most likely to engage with them.

Key Locations and Features

Hakata Station - Hakata Flag Vision

The new flagship installation is located in Hakata Station's front plaza, strategically placed to capture foot traffic from surrounding offices and commuters. This display comprises 14 screens that together measure equivalent to 80 inches. The operational hours extend from 6:00 AM to midnight, maximizing exposure during peak travel times.

Kokura Station - Street Vision

Moving to Kokura Station, the Street Vision installation also targets a wide audience base, including travelers and visitors to nearby commercial establishments such as Amu Plaza Kokura. This setup features six screens of 75 inches, ensuring engaging visual reach from 6:00 AM to midnight, including sound to enhance the viewing experience.

Oita Station - Eki-Vision

In Oita, the Eki-Vision is a robust representation of digital signage, featuring a sizeable 120-inch screen positioned adjacent to the ticket gates. This marks the first entry of LIVE BOARD's platform into Oita, enhancing advertising capabilities in this region from 7:00 AM to 11:00 PM, inclusive of sound.

Kumamoto Station - Digital Twin

Lastly, the Digital Twin installation at Kumamoto Station consists of two 65-inch screens set within the concourse. This digital presence is also a pioneering step for LIVE BOARD into Kumamoto, operating between 7:00 AM and 11:00 PM without sound.

Innovative Advertising Approach

LIVE BOARD's commitment to advancing digital Out-Of-Home (OOH) advertising is clear. Utilizing data-driven methods, the company can implement targeted marketing campaigns based on location data and audience engagement metrics. Their innovative approach deploys data from NTT Docomo and employs sophisticated analysis techniques to estimate how many individuals view ads, providing advertisers with invaluable insights into their campaign effectiveness.

The launch of these new digital systems not only enhances advertising possibilities but also cultivates a unique experience for both daily commuters and tourists. This development allows for greater engagement and increases the overall reach into previously underserved areas. Now, businesses can connect with a wider demographic, including local residents and visitors alike.

Moreover, LIVE BOARD has committed to continuing the evolution of OOH advertising by creating new values that resonate with diverse lifestyles. The company's mission to position itself as a leader in OOH advertising in Japan aligns with their efforts to integrate networked technology with real-time data.

The Future for LIVE BOARD

As of now, LIVE BOARD operates an expansive network of over 61,500 digital screens nationwide, continuously expanding their collaboration with various partners across different sectors. Their dedication to enhancing the OOH advertising experience via innovative technologies and data remains at the forefront of their business model.

In conclusion, LIVE BOARD’s strategic expansion into Kyushu with these new digital signage installations marks an exciting evolution in OOH advertising. By embracing a model that prioritizes data-driven campaigning and impressive technology, the company is redefining how brands can engage with audiences across different regions in Japan.