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The Return of 'Secret Drip': A Unique Ice Coffee Experience

After drawing more than 20,000 visitors last year, UCC's innovative ice coffee shop, 'Secret Drip,' is back for another round! From July 10th to August 2nd, coffee lovers can head to Rand Omotesando in Tokyo to enjoy a variety of ice coffee drinks priced from just 90 yen. This year's theme, 'Delicious Individuality in Summer Coffee,' promises an expanded menu featuring all 45 varieties of ice coffee.

Experience Authentic Coffee Without a Barista

What makes 'Secret Drip' special is its unique setup: a barista-less café that allows anyone to enjoy high-quality, hand-dripped coffee. Utilizing UCC's proprietary capsule coffee system, 'Drip Pod,' guests can enjoy the authentic taste of expertly brewed ice coffee at the touch of a button. This system replicates the extraction methods of professional baristas, combining the essence of coffee preparation while allowing visitors to explore flavors without needing expert skills.

Since its initial launch in 2023, 'Secret Drip' has become a hot topic across social media, inviting curiosity and engagement from coffee enthusiasts everywhere. Visitors flock to the café, often lining up before opening time to sample flavors curated from distinct coffee-producing regions.

A Focus on Variety: 45 New Flavors to Discover

This year, 'Secret Drip' expands its offerings to include 15 base black coffee varieties, combined with five enriching elements: soda, milk, fruit, yogurt, and flavoring. Each combination highlights a tailored taste experience, making summer’s warm days more refreshing and delightful. From the new 'Yogurt Coffee' developed in collaboration with the UCC Coffee Academy to innovative 'Flavored' options utilizing unconventional ingredients like tea or mirin, there's a wide array of flavors designed to tantalize every palate.

Moreover, partnerships with local cafes and fruit parlors will introduce original ice coffee menus, amplifying the variety accessible to patrons who may not be able to visit 'Secret Drip' directly. This effort aims to let an even larger audience experience UCC's versatile ice coffee options, ensuring that everyone can find their ideal summer drink.

An Insight into Ice Coffee Preferences

Recent surveys by UCC reveal that while a staggering 86.2% of regular coffee drinkers enjoy ice coffee at least once a week, many feel limited by their choices, often opting for just black or café au lait variations. This gap signifies a ripe opportunity for 'Secret Drip,' focusing on new combinations and creative approaches that encourage exploration.

Many respondents also expressed a desire to experiment with novel flavors, making this theme particularly appropriate as the café introduces innovative and refreshing twists on traditional ice coffee.

Behind the Flavors: Quality and Craftsmanship

At the heart of 'Secret Drip' lies a commitment to quality. Regulars can expect an expansive lineup of 15 distinct black coffee selections, each reflecting a diverse spectrum of flavors to cater not only to coffee aficionados but also to those interested in unique blends. Speciality coffee options, including decaffeinated varieties and fruity blends designed for summertime enjoyment, will also be available. Each beverage will be prepared using a rapid-cooling method to ensure that the aromatic flavors are preserved and intensified, providing a refreshing taste experience perfect for hot summers.

The Future of Ice Coffee Awaits

At this year’s 'Secret Drip,' attendees can anticipate surprises such as exclusive drinks available only during the event and a chance to discover their perfect ice coffee match through engaging, creative methods that encourage deep exploration of the craft. With exciting new flavors and partnerships on the horizon, UCC's leadership in transforming the summer coffee experience remains unwavering.

For more information about visiting 'Secret Drip,' including precise details about timing and product offerings, please check out the event’s special website here. Join us for this delightful experience, and uncover your favorite summer ice coffee!

Event Details:

• - Date: July 10, 2026 - August 2, 2026
• - Location: Rand Omotesando, Tokyo
• - Time: 11:00 AM - 7:00 PM (last order at 6:30 PM)
• - Price: Start from 90 yen for black coffee, 200 yen for other varieties, and 300 yen for yogurt coffee
• - Access: Multiple transport options available, providing easy access to all coffee lovers in Tokyo.