#United States #Nashville #CreatiVets #Crown Royal #Kane Brown

Crown Royal's Partnership with Kane Brown on The High Road Tour

In an exciting revival of partnership, Crown Royal has once again teamed up with the chart-topping country artist Kane Brown, marking the second consecutive year as the Official Whisky Sponsor for his The High Road Tour. This partnership brings the spirit of generosity to life while honoring the nation’s heroes, particularly veterans, through various community-focused initiatives.

A showcase event in Nashville presented a perfect fusion of music and philanthropy. The Crown Royal Rig, a spectacular 18-wheeler, made a grand arrival in the city, serving as a beacon of celebration. Guests aged 21 and over were invited into a vibrant backstage VIP experience, which included exclusive concert merchandise and signature cocktails designed by Kane Brown himself. Fans had the chance to enjoy specially crafted drinks such as the Crown Royal Ranch Water and Blackberry Ginger Lemonade while mingling with Brown before his performance. The night further crescendoed with Broadway-goers capturing memorable photographs with the Crown Royal Rig, effectively merging the delight of entertainment with fan engagement.

Crown Royal has taken their partnership with Kane Brown a step further by joining him on the road across the North American circuit of The High Road Tour. The Rig will visit select U.S. cities, inspiring fans with the brand's overarching message of kindness through the Purple Bag Project. This initiative transforms donated Crown Royal bags into care packages for active military members stationed globally, embodying the essence of giving back.

Kane Brown himself expressed excitement about continuing this impactful collaboration: “Crown Royal shares many of the values I hold close to my heart, especially when it comes to giving back to the military community. I am proud to continue my partnership with the brand, and I’m excited to be back on the road.”

In tandem with the experiences being offered to concert-goers, Crown Royal has relaunched the CROWN ROYAL SUMMER SESSIONS CONTEST. Following the tremendous success in its inaugural year, the 2025 contest encourages fans to nominate military veterans, alongside individuals who have committed their time to military-related charitable organizations. Nominations not only allow two winners and their guests to enjoy an intimate performance with Kane Brown but also include a charitable component: for every valid nomination received, Crown Royal will donate $1 to CreatiVets, a nonprofit organization dedicated to helping veterans heal through music and the arts. This partnership has already raised over $370,000 to support the cause.

Crown Royal’s deep-rooted connection with country music extends beyond this partnership. The brand is woven into the fabric of the genre, supporting various initiatives and events like the CMA Awards and working alongside emerging talents and established stars, including Nate Smith and Tanner Adell. Hadley Schafer, Vice President of Crown Royal, articulated the brand's ethos: “Country music and whisky are the perfect pair, and we're happy to provide a platform for fans to give back to the military community while enjoying music they love!”

With this ongoing collaboration, Crown Royal and Kane Brown emphasize their mutual commitment to uplifting military communities and providing support through music-driven initiatives. As they continue this journey, they remind everyone 21 and over to live generously, showcasing that true richness comes from giving rather than receiving, while also promoting responsible drinking.

Furthermore, Crown Royal’s partnership with CreatiVets highlights its dedication to giving back and recognizing the sacrifices made by military personnel. Crown Royal remains adamant about supporting endeavors that pay tribute to those who have served, making lasting impacts through meaningful engagements in music and community service.

To learn more about this initiative, and how you can participate or get involved, visit Crown Royal’s official website and join the movement of appreciation and celebration for those who serve our country.