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Distracted Driving Awareness Month

April highlights the crucial issue of distracted driving, a leading cause of road fatalities worldwide. In 2022 alone, 1.19 million people lost their lives due to traffic accidents, as reported by the U.S. Centers for Disease Control and Prevention (CDC). These statistics showcase the significant role distracted driving plays in road safety, affecting countless families and communities.

Mercury Insurance, a major player in the insurance industry, is advocating for safer driving habits. Their Director of Product Management, Justin Yoshizawa, expertly emphasizes that driving is a collective responsibility. Adopting safe driving behaviors not only aids in personal safety but could also lower your auto insurance premiums. Here are some valuable insights from Mercury on driving safely:

1. Always Wear Your Seatbelt

According to the National Highway Traffic Safety Administration (NHTSA), 11,302 individuals died in motor vehicle crashes during 2022 because they were not wearing seatbelts. Fostering the habit of buckling up for every trip can significantly increase your chances of survival in an accident.

2. Ensure Proper Child Safety Seats

The improper use of car seats remains a leading cause of child fatalities in crashes. It’s crucial to install child seats correctly and ensure that safety belts are fitted correctly to provide optimal protection for younger passengers.

3. Drive Sober

The fight against drunk driving continues, as seen from the statistics shared by Mothers Against Drunk Driving (MADD), which recorded over 13,000 deaths from alcohol-related collisions in 2022. With the availability of rideshare services, there is no reason to drive under the influence. Parents should instill the importance of avoiding impaired driving among their teens, ensuring they have safe transportation options available.

4. Stay Focused on the Road

Distracted driving accounted for approximately 3,000 fatalities in the U.S. in 2024, meaning that around 14% of all traffic-related deaths were due to this issue. CDC statistics reveal that nine individuals lose their lives daily in crashes involving distracted drivers. Notably, texting while driving increases accident risk eightfold. Even hands-free phone usage can divert your attention from driving; it’s best to remain fully focused on the road ahead.

5. Adhere to Speed Limits

Speeding amplifies the likelihood of serious injuries or fatalities in an accident. It reduces reaction time and increases the force of a crash, resulting in more severe consequences. Always adhere to posted speed limits and adjust your speed according to conditions, such as rain or ice, to mitigate risks.

6. Never Drive Drowsy

Feeling tired while driving can be as dangerous as driving under the influence. If you start to feel drowsy, make sure to pull over safely and rest to avoid potential accidents.

7. Educate Teen Drivers

Teen drivers were responsible for 7% of all fatal crashes in the U.S. in 2022. Parents play a crucial role in guiding safe driving practices by exemplifying responsible behavior. If parents discourage texting while driving, they should model similar clarity by avoiding such risky actions themselves.

8. Regularly Check for Vehicle Recalls

Be proactive about vehicle maintenance by checking for recalls bi-annually at websites like NHTSA.gov/Recalls. Awareness can help prevent accidents related to faulty vehicles.

About Mercury Insurance

Founded in 1962 and headquartered in Los Angeles, Mercury Insurance (NYSE: MCY) continues to be a trusted name in personal auto, homeowners, and renters insurance across various states. With recognition for providing competitive rates paired with exceptional customer service, Mercury remains committed to helping clients minimize risk and maximize safety on the roads. For further insights into their offerings and driving tips, visit MercuryInsurance.com or follow them on social media.

By promoting these essential safety practices, we can all contribute to reducing accidents and protecting ourselves and loved ones while driving. Let's make the roads safer together this Distracted Driving Awareness Month.